From 6 Units to 430: The Unexpected Journey of Building Sojourn (With Dunniela Kaufman)

In this episode, we interview Dunniela Kaufman of Sojourn to talk all things building a hospitality brand, growing from 6 to 430 vacation rental units, short-term vs. mid-term rentals, changing homeowner and guest expectations, creating consistent brand standards, balancing profitability with a better guest experience, using AI to support human hospitality, and a lot MORE! Enjoy! ⭐️ Links & Show Notes - Adam Norko - Conrad O'Connell - Dunniela Kaufman - Sojourn DC