Recruitment Travel (What Actually Works?)

Season 12 starts where the fall always starts: on the road. This season we're asking one question: what actually works? Not what's trendy, not what we've always done. First up: recruitment travel. What makes a high school visit worth the drive? When is a college fair actually doing something for students? And how do you decide a territory isn't worth it anymore? **Influencer guest:** Brian Ford, Assistant Principal of School and College Counseling at Central Catholic High School in Lawrence, Massachusetts. **Practitioner guest:** Mary Randers, Vice President for Enrollment at Austin College in Sherman, Texas. Join us for the most productive lunch meeting you'll take all week. **Sponsors:** · College Board Strategic Advisory Services (Email strategicadvisory@collegeboard.org to schedule a conversation) · Caylor Solutions, caylor-solutions.com · Custom Viewbook, customviewbook.com