Why You Haven’t Started Your Business Yet | Adam Lancaster

Dan Posner hits the road with Adam Lancaster, co-owner of Lehi real estate brokerage Lancaster & Co., for a gas station run and conversation about the boogeymen that keep us stuck. After earning an MBA and working at Intel and Adobe, Adam quit corporate with no business plan and no industry picked out. His team went on to rank second in North America at a multinational brokerage before breaking off to build its own. Adam walks through how he got there. It started at age 13, when he heard his cousin say “real estate broker” and he knew that’s what he wanted to do. Years of real estate classes, home flips, and crazy corporate jobs followed, each one picked to build a new skill. He shares why his instinct to analyze everything nearly held him back, why revenue today is all that matters, and why your logo, LLC, and business name can wait. He also opens up about how the constant pings of client communication wrecked him in his first two years, and what changed. Along the way, they get into the fun stuff: the recipe for the “Lancaster Special,” why Adam can’t pass a gas station, and a brutally honest rating of Dots. Adam shares how his wife Becky made finding a business partner a condition of leaving corporate, and how he spent two and a half years searching before meeting Tyler. They also talk about why agents started calling to join without ever being recruited, and why Adam only needs 20 clients out of 40,000 transactions. Every time he took a big risk, the doubters came out, but Becky stayed in his corner and cheered him on every step of the way. Then Adam lays out the phrase he lives by: take massive imperfect action. Stop waiting for X to happen, and go do something about it. Starting a business shouldn’t have to wait for a perfect plan. So why do so many of us keep waiting? 🥤 Grab a dirty soda and tune in! 🎧 New episodes of Sweet Takes drop every other Thursday. Follow, review, and share to join the conversation.