Care For Performance Leadership with Noam Buchalter

So I think that's, it's, it's about intent and attitude, and I think I'm always skeptical of people who are coming across with a, uh, this, this brand is here to make me famous.

No, I'm here to make this brand famous.

Yeah.

And, and, and look, we've all met people like that in the industry, uh, many of them.

Yeah.

We'll not name names, um, or maybe we'll do off camera.

No. [chuckles]

Yeah.

But it, it's interesting then you, as you're trying to focus on that growth, I want to ask about the agencies that you've worked with over y- you know, some of these products and some of these brands.

Yeah.

Because people in agencies want to do something different and take that brief and take it on a little bit.

So kind of, yeah, I, I know you know, uh, James Hayhurst from the Magic Sauce course.

Yeah.

And I, I love to ask this question about how do you get great work and great relationships between agencies and clients and, you know, on the brands you've worked on, how have you managed to get them to, to stay within the, the confines of the existing brand assets, but also deliver incredible work that's helped you to grow?

Yeah.

It's a, it's a fantastic question, a huge one.

James has got a whole course on this, right? [chuckles] So that'd be, uh, be nice to pick another part.

Link in the show notes to James's course.

Yeah, exactly.

We'll put it in this edit.

Yeah.

Big up to James and the Magic Sauce.

Um- I, I think I, it's, it actually starts at a human level.

Be- before we get to the brand, before we get to the brief, critical components obviously, um, with agencies it's about partnership working, um, and trying to kind of avoid the sort of transactional relationship, and I think that starts at a human level.

It's about, you know, going for lunch with people.