E21 What IF Nature Had A Seat At The Table? with Charmian Love

## House of Hackney - Nature On The BoardNatura - Beauty & SustainabilityCharmian Love - LinkedinRavinol on LinkedinBe Inspired Films - Purpose Driven Video Production Agency ## **What If Nature Had a Seat at the Table?** What would change if businesses gave nature and future generations a voice in the decisions shaping our world? In this episode, Ravinol Chambers speaks with Charmian Love, co-founder of B Lab UK and a leading voice in regenerative business, about reimagining the relationship between business, society and the natural world. From helping launch the B Corp movement in the UK to representing Mother Nature and future generations on the board of House of Hackney, Charmian has spent much of her career challenging conventional ideas about how business should operate. Together, they explore what it means to move beyond sustainability towards regeneration, the lessons emerging from Natura’s work in the Brazilian Amazon, and how storytelling can help shift the beliefs and behaviours that shape our economic systems. The conversation also ventures into deeper territory: our relationship with nature, the importance of imagination and optimism, and why meaningful change in the world may begin with changing how we see ourselves and our place within it. ### **Chapters & Timestamps** **00:00** – The early days of the B Corp movement **03:45** – Rejecting the binary: Why profit and purpose can coexist **06:30** – Embracing paradox and learning to live with uncertainty **10:50** – *Devagar*: Why things take the time they take **12:00** – Beyond sustainability: The shift towards regenerative business **22:00** – The power of storytelling to humanise complex ideas **24:00** – Reconnecting with nature and remembering that we are nature **30:00** – House of Hackney: Giving Mother Nature a seat on the board **33:00** – Why radical change means getting back to our roots **35:00** – Measuring what matters: Nature, people and financial performance **39:00** – What would make a business worth keeping for future generations? **45:00** – The challenge of building regenerative businesses within today’s economy **47:00** – Natura and the Amazon: Making regeneration economically viable **49:30** – Following the sunflowers: How positive examples inspire change **51:30** – Storytelling as a tool for systems change **53:00** – Creating identity, belonging and movements through storytelling **57:00** – What Brazilian culture can teach us about connection and creativity **59:00** – Hope without denial: Imagining a better future **63:00** – Climate fiction and the power of imagining possible futures **65:30** – Art, music and finding meaning in complexity **69:00** – Why imagination needs the freedom to explore without fear of failure **71:00** – Charmian’s forthcoming book with John Elkington **72:00** – Inner transformation: The personal dimension of systems change **74:00** – Ten breaths instead of a photograph: Practising connection with nature **76:00** – Embodiment, meditation and finding our place in the natural world **80:30** – Where to connect with Charmian and explore her work ### **Resources and organisations mentioned** **Organisations and initiatives** - B Lab and the B Corp movement - House of Hackney - Natura and Natura Ingredients - Saïd Business School, University of Oxford - Ellen MacArthur Foundation - Lawyers for Nature **Books and ideas** - *The Good Ancestor* – Roman Krznaric - *The Ministry for the Future* – Kim Stanley Robinson - *New York 2140* – Kim Stanley Robinson - *The Deluge* – Stephen Markley - Doughnut Economics – Kate Raworth - The Three Horizons framework - The Symbiocene - Heliotropism - Climate fiction (Cli-Fi) **Podcasts** - *Outrage + Optimism* ### **About Storytelling for Social Impact** Hosted by Ravinol Chambers, filmmaker and founder of Be Inspired Films, *Storytelling for Social Impact* explores how stories shape change, business and society. Through conversations with leading thinkers, changemakers, business leaders and storytellers, the podcast explores the ideas shaping our world, the stories we need to tell about them, and what it takes to create meaningful change. ### **About Be Inspired Films** Be Inspired Films helps purpose-driven organisations turn flagship events, campaigns and brand films into long-term momentum. From cinematic films and documentaries to podcasts, animation and live events, they help organisations communicate important ideas, connect with audiences and inspire meaningful action. **Find out more:** www.beinspiredfilms.co.uk