Rupert Reed

And so we've just gone back to now calling the course now just simply regenerative business.

And partly that is reflective of what you've mentioned, which is there has been a series of sort of uptick moments around the concept of regeneration.

So now that's what the course is called.

And we explore in that course, again, the difference between restoration and regeneration.

So things need to

happen exactly that, I was going to say, different layers, because it's easy if you're looking at any ecosystem to go, oh, wait a minute, we don't need to look there, we need to look over here.

But no, you need people working on all the parts at the same time, right? Because otherwise, one will have a knock-on effect on the other and the cumulative effect is greater than the parts and all of that, right? So one thing I was just thinking from a storytelling lens is interesting, like you mentioned, you've kind of come back to just calling it regenerative business.

And it's something I've been talking a lot about recently, which is like, simplicity and giving people an access point uh so sometimes i think in all of this work um sometimes complexity you know we need to dive deep and get into the complexity and all of that but when communicating it we need to give people an easy access point so i think almost just by as you said it i just thought regenerative business it's just so simple and it's a great starting point isn't it an access point to then dive into the rest of it

And it's not strange that he's also being claimed by conservatives.

But I follow in a legacy of people like Stanley Cavell, and more recently, people like Rupert Reed and my colleague at the New School, Alice Crary, who I think are very convincing and pointing to liberatory reads of Wittgenstein's philosophy of language and making us pay attention to what we do when we do things with words and the kind of mystifying and obscuring effects that can have.

And that, to me, is a problem for the left.

And I want to demystify.