Climate and Nature Bill

And then are we backing policies? Are we backing campaigns around the structural change? So Better Business Act, we're big fans of Zero Hour.

So we've backed the Climate and Nature Bill, backed the Nature and National Security Bill, backed EcoSide.

So like we're putting our business behind the policy level changes that would change the rules for everybody.

So that's our going concern test.

So where is that disconnect coming from, do you think?

Well, this goes to the heart of why my brother and I decided to found the National Emergency Briefing, because having worked on social media comms for quite some years with the Climate and Nature Bill campaign, I would often find myself in conversations with people who'd say to me, well, it can't be that serious, because if it was, we'd be hearing government raise the alarm.

And I think the problem we've found ourselves in over recent years is that government has been concerned that if they level with people about the scale of the threat, that people will withdraw.

They'll go and hide under the duvet.