From A-10 Pilot to NFL Innovator: Jay Hedley on The Eye-Tracking Tech That Could Change Football Forever

Fascinating.

And now with this technology and how you have transferred it from your display of your A-10 to now moving forward, you envision this technology, this display and this eye tracking to be in the place now of NFL helmets.

Right.

In the future of that.

What to to what what degree like what are the advantages of this? Like how do you see this progressing the game forward in multiple ways, but more so just like starting on the field with the players and the coaches in the league in general?

Yeah, 100 percent.

So you both played quarterback.

You know now that teams are putting GoPros on the quarterback's helmet during practice.

Right.

Right.

So the first order question is why are they doing that? What is a coach trying to achieve with a GoPro on your helmet? Well, coach is going to tell you, well, I'm trying to see where he's looking.

Well, that's not what he is seeing is where his head is pointed.

He might be looking anywhere in the field.

Remember my analogy to the eyeball of the jet? It's not the HUD, it's what's in the targeting pod.

That's where the bomb's going to go.

That's what matters.

So the idea is instead of just a GoPro, Let's embed the camera in the helmet, right? That's not the hard part, actually.

The hard part, and we've built this and we have our patent now on this, which is great to talk about it now, is to do, you said the term eye tracking.

So where is his eye looking in space? Then you got to run the math to overlay that on the forward facing camera.

Right.

So you'll see like the green circle moving where his eye is moving, not just where his head's pointed.

He's looking at the safety for this amount of time.

And with AI, we can time it.

There's metadata.

So you could say, if he's looking at the safety more than 1.24 seconds or milliseconds even, turn the circle from green to red.