Jul 17, 2026 · 55 min · 15 segments
John Bunn, a 19-year wedding filmmaker from Oklahoma with 600+ weddings and the founder of How to Film Weddings, shares why he ended the industry's top education platform to launch his new brand…
John BunnGuestDonnieHostSamHostyou took from your video business that kind of also migrated into your photo business when starting that?

Yeah, and it took me about 10 years of running my own business to just be confident in who John is as a person and the kind of curiosity that gets me excited on a wedding day.

That little moment over there between the grandma and the flower girl or whatever it was, it's like took me forever to be like, it's okay for me to have a unique style and it's okay for me to put myself out there as a creative.

I always felt like I wasn't a real creative or I wasn't like, you know, the self-talk you tell yourself.

And I just kind of like what I took into the photo world of what I was doing is very honest with people.

And what I'm doing is I'm gonna give away these free sessions, and if you want some, I'm gonna be building my portfolio.

And I just took the advice that I'd been giving people that were, It's like if you just start out and you know who you are, you have a brand that's clear, you have a brand voice that's clear, and you lean into showing what you really want to shoot and don't let anybody tell you that you can't show what you want to show, you will attract people that are interested in you being the one.

And you mix that with an online presence where you need people to know who you are before they reach out.

So I just decided a little over a year ago now, we're on 13 months, that I was going to post three to four times a week.

I've preplanned things when I was going to be going on vacation and different things like that.

But I just really started to take me as the brand really seriously because there's too many good photographers.

There's too many good videographers now that back in the day, you could really separate yourself if you knew how to use a high definition camera.
you took from your video business that kind of also migrated into your photo business when starting that?

Yeah, and it took me about 10 years of running my own business to just be confident in who John is as a person and the kind of curiosity that gets me excited on a wedding day.

That little moment over there between the grandma and the flower girl or whatever it was, it's like took me forever to be like, it's okay for me to have a unique style and it's okay for me to put myself out there as a creative.

I always felt like I wasn't a real creative or I wasn't like, you know, the self-talk you tell yourself.

And I just kind of like what I took into the photo world of what I was doing is very honest with people.

And what I'm doing is I'm gonna give away these free sessions, and if you want some, I'm gonna be building my portfolio.

And I just took the advice that I'd been giving people that were, It's like if you just start out and you know who you are, you have a brand that's clear, you have a brand voice that's clear, and you lean into showing what you really want to shoot and don't let anybody tell you that you can't show what you want to show, you will attract people that are interested in you being the one.

And you mix that with an online presence where you need people to know who you are before they reach out.

So I just decided a little over a year ago now, we're on 13 months, that I was going to post three to four times a week.

I've preplanned things when I was going to be going on vacation and different things like that.

But I just really started to take me as the brand really seriously because there's too many good photographers.

There's too many good videographers now that back in the day, you could really separate yourself if you knew how to use a high definition camera.
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