So good.

And when you're like, for instance, if you're on a ladder, if you get on the first rung, you immediately get a little bit different perspective, right? So not a lot, but a little bit.

But if you take four or five steps up the ladder, you're like, wait a second, it's completely different here.

And you can stay there for a while, get comfortable.

And then you start looking down, you're like, I've come a long way.

But I guess the idea there is that I don't want to skip any step because I don't want to get to my destination and be missing a tool in my tool belt to handle it.

A case in point, like I did a wedding in the Bahamas in March or April this year.

this? That ladder

Can you can we like I don't want this to sound like an ad, you guys, but can you tell us about it? I

will make it not an ad because I'm not here to sell a ticket.

I think it does speak to, you know, a little over a year ago, I transitioned from How to Film Weddings podcast and renamed it to Shifting Focus.

Um, I added photography in 2024 because I was creatively like, I'm going to do like, I've always wanted to do this.

My wife pushed me and was like, you're great at photos.

Why aren't you doing photos? I was like, there's too many photographers, all these excuses.

She was just like, I think you're afraid to make yourself uncomfortable.

Like, I'd love for you to speak to that more.

And I see you doing that.

That's the thing that I think most people miss is like you can be being curious and creative and learning while doing your shoots and like get the shots you need at the wedding and then like do something crazy, like have one crazy thing you're doing at each wedding.

It's like that makes you uncomfortable or whatever that thing is.

And like you're growing in the middle of getting paid to do it.

I told people I would be glad to have done the first, like the first actual wedding I did, it was over 10 grand for just the photos.

And I'm just like, this is crazy.

And I mean, I had done so much work guys to get, you know, I was like October until June of just work and work.

Sell $25,000 video packages.

So can you break down for us what this exposure triangle is, what it does, and then maybe the framework with it?

I like to start out with just a couple of definitions in my mind.

The middle market to me, the middle mindset is kind of interchangeable is you're getting paid well, you're doing a lot of work, but you don't really feel creatively like you're progressing.

And maybe you're like, I'm doing the same kinds of things.

I'm not attracting people.

maybe higher paying clients or higher value clients, clients that value what you're doing.

You're not just the help.

So what do you think are like an action step of each three of these things, your work, your brand and your network? What's an action step that someone can do for each of those three?