473. Inside a $60K Wedding Booking: How Premium Clients Actually Buy

🎯 Join the Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle   🎟️ Learn more about The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience   What does a $60,000 wedding booking actually look like?   In this episode, I'm taking you behind the scenes of the biggest booking of my career and breaking down exactly how it came together.   I'll walk through what was included, how the relationship started years before the contract was ever signed, why the planners and family trusted me, and the small decisions that ultimately led to a premium booking.   This isn't an episode about charging more overnight. It's about becoming the kind of business that naturally attracts premium clients.   In this episode, you'll learn: • What was actually included in a $60K wedding booking • Why premium clients buy differently than middle market clients • How networking created an opportunity years in the making • Why trust mattered more than price • How the Exposure Triangle of Work, Brand, and Network came together to make this booking possible • Practical lessons you can apply to your own business, no matter what you charge today   If you're ready to get unstuck from the middle market, this episode is for you.   Premium bookings aren't something you chase. They're something you build.     If you enjoyed this episode, I'd love for you to leave a rating and review. It helps more wedding photographers and filmmakers discover the show.     👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM   📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866   Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com   Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast