Your Next Shed Lead Comes From The Feed

I, I know just from talking to you guys how pass- passionate you are about actual storytelling and, and so maybe, you know, how do you feel like the, the storytelling, the video, that sort of very niche, you know, true social media marketing, like where do you feel like that fits in the shed industry and maybe just like in the broader economy right now?

Well, I think it's, as far as video goes, and like the way we do video with the person being in the video at the lot, it just helps to build trust and like them seeing the person in the video, and then messaging with them, and then coming in and seeing the same person, it builds trust with the customer before they even step foot on the lot.

And then once, once they're there, they see you again, they already trust you, and you're just more likely to get that sale.

Yeah, I totally agree.

And it, it, um, you know, at least from the perspective of what it seems, um, Google and the other search engines are, you know, looking for or wanting, there seems to be a move toward h- you know, just like participation in Google Business profiles and a website, you know, is basically a standard of doing business at this point, or at least doing business with people [laughs] who you want to find you.

I guess if you're, if you're doing business with people in kind of a circular way where you don't need any new customers, maybe there are still kind of people out there who are surviving that way.

But, you know, if you want new leads, new customers, you have to be discoverable.

Um, and more and more, it, it seems like there is maybe not an explicit, uh, you know, Google is, is being very measured in how they describe this, but they're getting really close to saying, um, you know, you have to participate in social media, right? Like, you, you just, you have to be there.

You know, it doesn't have to be good, you know, it doesn't have to...

You know, what are the, what are the requirements? You know, a little more vague, just as a Google Business Profile performance is still to this day pretty vague.

You know? Um, they kinda tell you more or less what the factors are, but they don't tell you the weights.

They don't want people gaming the system.

I guess maybe, Ray, like how do you feel, what do you feel like is the- The, uh, the importance or the, the onus, you know, on the industry right now of saying, "Hey," like, you know, whether you like Facebook or Instagram or TikTok or YouTube or Snapchat, I m- I don't really, I think Snapchat's a, a step too far for most businesses.

But my point is, like, what is the, what do you feel like is the, the thrust of where, you know, businesses should be participating just to make sure they, that they get those benefits?

Yeah.

So I'll touch on two things.

First, I'll touch on Google.

Um, we see a lot of people searching on AI these days, which means they are no longer searching on Google.

Google is great for Google Maps, searching local businesses.

It's doing a great job at that.

And yeah, you need to have a high star count, a lot of r- uh, ratings to show that people can trust you, you know? The more people that are giving you reviews shows you that you're trusted in your local area and in your community.

But that being said, lots of people are searching AI, and it goes all the way, even the older folks are searching on AI.

Uh, they're searching ChatGPT these days.

These businesses would not be multi-billion dollar businesses if people weren't using them.

So Google is kind of losing a little bit of its dominance, uh, in that search engine industry.