Lead generation

Like, you're, you're potentially cannibalizing a really big chunk of your, of your revenue if this doesn't change or you don't make amend- uh, accommodations for my client." So having Sanguine in your corner only helps drive that up.

On a couple other things, lead generation in general, I agree with you, I think sometimes gets a negative ki- it's a negative connotation within the space.

A lot of attorneys don't love to talk about it.

They love to get up on stage and talk about how they're growing their brand and all the things, and I get it.

You know, don't get it twisted.

You look at a lot of the larger law firms in the space, they are smart enough to realize that they can't capture all the cases through their own brand and marketing efforts.

You've got some lead generation groups that tap into national campaigns and market really well in a lot of very difficult channels, and they diversify.

So, you know, they're spending marketing dollars, 20, 30% of their business is coming from non-branded lead sources on top of what they're doing on the branded side.

You already have it.

And that's what makes hyperlocal lead generation so powerful.

It builds authority and relationships at the same time.

Let's start with the classics.

it's to pick one or two and get consistent.

I pick direct mail because consistency beats creativity every single time.

Next up, digital lead generation.

Social media is your easiest entry point, especially if you focus on local groups, not just your main feed.

In the fractional space, probably that you need to be agile, you need to be flexible, you need to be adaptable because often the landscape will change in the business that you're working in, which will mean your scope, which will mean the focus will change quite quickly.

and also I think it's also important and I've spent a lot more time in the last couple of months working on building lead generation behind me in the background because as a fractional person what happens is you spend a lot of time trying to get work then you get the work and you spend a lot of time on the work and you don't spend time building opportunities behind you so I'm trying to do that in parallel now

Okay, nice.

Yeah, it is kind of like, yeah, the pipeline, it's interesting because it's usually like the work you did a few months ago is the results that you're currently getting.

So you kind of forget and then you get to like a stage and like, wait, why aren't I getting the results? But it was actually because you're doing stuff like two months ago.

It's pretty interesting in terms of that.

And like with the lead generation, what has been like some of the stuff that you have tried and how did that go?

So it's been on a number of fronts.

I was just on a consulting call with a large spending account who has access to something I've been waiting for for a long time.

This is the lead generation objective, being able to be paired with your thought leader ads.

It was so cool to see it in action.

I really hope that we're going to get thought leader ads in the website visits objective as well.