From Contract Builder To Regional Powerhouse In The Carolinas PART 1

Yeah, no, you're absolutely right.

And even just, you know, the geography itself starts to shape that box, right? I mean, it's funny because that really is essentially what we're building is a box, you know, with some doors and windows.

But, you know, even the geography, you know, if you start flirting too far to the north, You start competing with a whole different set of manufacturers.

You start getting up into that Northeast Corridor, Pennsylvania, New York area.

Now you've got a ton of artisanal type of people who are doing architectural style things.

buildings custom buildings but then you also have you know if you start playing with with any of like the wholesale lancaster guys i mean it's hard to beat their prices i mean those guys crank out buildings up in that that part of the world in that part of the country and so you know it's it's you you start to realize why you have this standardized box You know, as you get bigger, because frankly, it's it's really hard to market adjust without creating effectively, you know, companies inside of a company.

Right.

Like we're just going to run these six states as a whole separate thing.

which causes its own conflict whenever those dealers get different programs and blah, blah, blah.

These are some of the things that we had to think through in franchising as well.

It'll just about make your head hurt.

But the long and the short of it is, you know, success breeds success.

Um, and if you can figure out a way to, you know, make the dealers profitable, make speedy sheds profitable, um, you know, make it, it worthwhile for, uh, you know, all the builders and the guys who are in the bays and, and painting.

I had the pleasure of, of meeting the lady who paints your buildings for you.

And she was, uh, absolutely spectacular and a joy to be around out there to remind me of her name, Ruben.

Zoila.

I call her Mama Zoila.

Yes, yes, yes.

Mama Zoila.

About 60 years old and she trims our buildings.

She's phenomenal.

And, and with a big smile on her face, you know, and just having the best time, uh, doing it, you know? And so, um, you know, if you can figure those, those things out, like it is going to pay off when it comes to, um, you know, so, you know, I think you and I, we've had a bunch of conversations about marketing and so we're, we're much alike in the, you know, I want to be everywhere, uh, Everywhere that somebody would look, I want to be there.

Digitally, obviously, Google, Facebook, even TikTok, I think is becoming very profitable as more and more as both younger people age into that first home ownership, but also as it's being adopted by older people in general, which still seems to be the trend there.

But, you know, we want to be everywhere.

We want to be participating.