Sep 10, 2026 · 35 min · 9 segments
In this episode of the Scrum.org Community Podcast, host Dave West sits down with product leadership expert and Author of Untrapping Product Teams, David Pereira, to explore how AI is transforming…
David PereiraGuestDave WestHost
Direction is more important than speed because if you are going ultra fast in the wrong direction, we're going to get farther from where it should be.


Why do we need an AI transformation when we have a lack of strategy? We don't know where we are going.

What is our differentiation strategy in comparison to our competitors? If we can't answer these questions, you can plug AI, but you are going to amplify the confusion you already have.

So I keep looking at this and now, of course, a lot of people are just doing the bandwagon effect.

But I do think we have a lot of opportunities if we look within a strategic mindset and we can apply critical thinking, judgment, and one thing that AI doesn't have, taste.
Well, at the moment, who knows in five years? We have no idea where the future is going to take us.

Direction is more important than speed because if you are going ultra fast in the wrong direction, we're going to get farther from where it should be.


Why do we need an AI transformation when we have a lack of strategy? We don't know where we are going.

What is our differentiation strategy in comparison to our competitors? If we can't answer these questions, you can plug AI, but you are going to amplify the confusion you already have.

So I keep looking at this and now, of course, a lot of people are just doing the bandwagon effect.

But I do think we have a lot of opportunities if we look within a strategic mindset and we can apply critical thinking, judgment, and one thing that AI doesn't have, taste.
Well, at the moment, who knows in five years? We have no idea where the future is going to take us.
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