SaaS Interviews with CEOs, Startups, Founders
Aug 11, 2026 · 21 min · 11 segments
He bootstrapped to $16.5m ARR selling software to 2,000 dental offices. Zero dollars raised, 24% EBITDA, and $1.5m in free cash flow last year. COVID cut him back to $2m in 2021; he's added $14.5m…
Rohit GargGuest
Nathan LatkaHost
What databases were you mining for data, or what other tools in the space were you trying to connect with APIs and webhooks so that your wife could put together these dashboards?
It's the, their PMS, the, their practice management systems, to be able to bring out all the information from their practice management system, from their QuickBooks, from the phones, from the Google Analytics.
You try to bring this three-sixty degree view of the practice to understand really what's going on, what decisions you should be making.
And, and those management systems are like, are those your competitors today, or are there other ones out there?
In the, in the case of dentistry, we sit on top of, uh, Dentrix or Open Dental, like equivalent to, uh, what, uh, it would be for medical.
And why doesn't Dentrix, with the age of AI, why don't they just build their own version? In other words, see, where, where is the value gonna accrue over time? Is it gonna be you, the aggregator of all the data, or is it gonna be the specific like, you know, you know, Dentrix that's gonna expand vertically?
Uh, but obviously, since we focus very heavily on, on this, uh, we have better solutions.
If you're trying, trying to really look for Cadillac of what you're trying to get done, you'd come to Practice by Numbers.
... we have is our, our customers are almost two X of national average, right? In terms of the volume of the pro, uh, of the production that they do.
The revenue of what they do, because they come to us to really find that depth of analytics, the depth of...
What databases were you mining for data, or what other tools in the space were you trying to connect with APIs and webhooks so that your wife could put together these dashboards?
It's the, their PMS, the, their practice management systems, to be able to bring out all the information from their practice management system, from their QuickBooks, from the phones, from the Google Analytics.
You try to bring this three-sixty degree view of the practice to understand really what's going on, what decisions you should be making.
And, and those management systems are like, are those your competitors today, or are there other ones out there?
In the, in the case of dentistry, we sit on top of, uh, Dentrix or Open Dental, like equivalent to, uh, what, uh, it would be for medical.
And why doesn't Dentrix, with the age of AI, why don't they just build their own version? In other words, see, where, where is the value gonna accrue over time? Is it gonna be you, the aggregator of all the data, or is it gonna be the specific like, you know, you know, Dentrix that's gonna expand vertically?
Uh, but obviously, since we focus very heavily on, on this, uh, we have better solutions.
If you're trying, trying to really look for Cadillac of what you're trying to get done, you'd come to Practice by Numbers.
... we have is our, our customers are almost two X of national average, right? In terms of the volume of the pro, uh, of the production that they do.
The revenue of what they do, because they come to us to really find that depth of analytics, the depth of...
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