Nathan Latka

Now, I'll be the first to admit that it is very tough for you to calculate what's called the total cost of the funding source, the capital, total cost of capital.

There are a lot of people, Nathan Latka is one of them.

If you search total cost of capital, Nathan Latka, you'll come across some links and some articles he's written to really try to demystify the different funding sources and kind of like the percent you're giving up.

Because at the end of the day, if you raise a million dollars today and you got to pay back, you know, 10 million, in a year then you've given up a huge percentage of you know return so the cost of capital isn't always based on equity it's based on what you think the outcome is going to be so even even you know one of my clients raised 500 000 when they were starting 15 years later they paid that uh those early investors back because they bootstrapped the rest of that journey they paid back those investors 15 million dollars so 500k to 15 million dollars in a 15-year period is a large percentage on an annualized basis.

I think the number works out to 30 to 40%.

I love that you're honest.

Most founders go, no, Nathan, never.

I want to build this forever.

And you're like half a billion cash up front.

All right, Antoine, are you ready to take us to the top? Yes, I am.

Thanks very much, Nathan, for hosting me on this episode.

I appreciate you joining.

Do you have a horror story? Were you a former account executive that wasn't paid your quota on time or something? Actually, I didn't really have a proper

to me.

Antoine, thanks for taking us to the top.

Thank you so much, Nathan.

Really appreciate this session with you.