Jul 28, 2026 · 54 min · 10 segments
In this episode of PodCrash, Matt Ebert sits down with Jordan Harbinger, host of The Jordan Harbinger Show, for a conversation about podcasting, marketing, trust, relationships, and what it takes to…
Matt EbertHostUm, So I actually discovered a lot of things by accident that were not just podcast specific, but marketing specific, which I think is probably more interesting to your audience, depending on how many are, you know, just business owners versus podcasters.
But I remember back in the day, the primary, back in when I started, the primary form of marketing on the internet, there were banners, right? Of course, everybody remembers those.
Do you remember sales letters? Does that ring a bell? Like you'd go to a website and it would be like paragraph after paragraph after paragraph.
So you keep reading and it's just, it's like 18 pages wall of text and it would keep you hooked.
And then it became video sales letters where it was just a video and you couldn't fast forward and you couldn't, do anything with the speed of the video.
And at the end of the video, it would load another page and it would be like, now you want to buy the thing that I talked about.
If I, if I get roped into one, I'm like, well, you just get, I would have bought already, but now I'm pissed.
And I know that they've tested this, right? And they're waiting for like an uneducated sort of, I should say, unsophisticated consumer that's just going to go sit through the whole thing and then be like, I have to buy this now.
But yeah, they're missing out on the people who are like, look, man, I'll buy the device.
Um, So I actually discovered a lot of things by accident that were not just podcast specific, but marketing specific, which I think is probably more interesting to your audience, depending on how many are, you know, just business owners versus podcasters.
But I remember back in the day, the primary, back in when I started, the primary form of marketing on the internet, there were banners, right? Of course, everybody remembers those.
Do you remember sales letters? Does that ring a bell? Like you'd go to a website and it would be like paragraph after paragraph after paragraph.
So you keep reading and it's just, it's like 18 pages wall of text and it would keep you hooked.
And then it became video sales letters where it was just a video and you couldn't fast forward and you couldn't, do anything with the speed of the video.
And at the end of the video, it would load another page and it would be like, now you want to buy the thing that I talked about.
If I, if I get roped into one, I'm like, well, you just get, I would have bought already, but now I'm pissed.
And I know that they've tested this, right? And they're waiting for like an uneducated sort of, I should say, unsophisticated consumer that's just going to go sit through the whole thing and then be like, I have to buy this now.
But yeah, they're missing out on the people who are like, look, man, I'll buy the device.
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