Episode 32

that offline.

Let's just start using some

Jingo.

So let's talk about the thing that's happening sort of in, well, when this comes out, it'll be in about a week, I think.

Is this the thing that Paul's

doing but not on PhotoWalk Me just so we're clear? Yeah, don't.

I don't.

I'm very, very jealous and I'm not going to try and hide it.

I am very jealous of the number of photo walks you've managed to get to happen in one day, let alone, you know, I can't get that many on the site in two, three months probably.

But anyway, we'll try and hide the jealousy a little bit.

So this is what, the third year you've done it?

Third year.

So the big film photo walk, yeah, third year.

So the first year was...

I mean, I remember having the idea like in a swimming pool.

Because we were basically in the middle of plotting the Pentax 17 launch.

And Pentax had come to talk to me about it several months before it had gone live.

because they wanted, obviously they wanted me to sell it, but they also wanted to talk about how we can actually market this.

They deal with a load of brilliant businesses and photography shops and things, but no one else sort of of a big size that are analog specialists So they really wanted to do something with us.

And we're doing, we're sort of planning some, you know, normal things like, you know, the launch deal and like, you know, you know, campaigns and photo shoots that would test roles, all that kind of stuff, social videos.

But then I had this idea of like, what if we did, we tried to do like the biggest ever concurrent film photo walk in the UK because we'd done photo walks before that probably got to about 40 or 50 people but to go bigger than that you don't really want to make even 50 is very unwieldy for a photo walk it really ends up being two or three smaller photo walks sort of trading after each other which is fine but any more than that and you start to make it impossible to get somewhere to start impossible for a pub at the end all that kind of thing So I had the idea of doing multiple ones at various times.

And then a few of the photo leaders would have Pentax 17 cents in advance so people could get their hands on it and try it.

Because as you both know, having been in a bar with me, pitching my Pentax 17 to you, it's only really when you get a hold of the camera do you really understand it, I think.

Understand the build quality, understand how light it is, blah, blah, blah.

So, um, that was sort of the idea and it just, it just, it was just one of those ideas that really just took off.