Are You Investing in Your Pet Business… or Just Spending Money?

And today, uh, I was going to talk about my pricing model that I've been put together over the last couple of months in the background to help you guys with your pricing, and I am gonna do that series next week, but the reason why I'm not doing it today is because something came up this week and I thought, "Ooh, I should probably do, uh, a video on that because it is very important." And it is basically the difference between investing in your business and spending money, and whether we know the difference.

So that is what we're gonna talk about.

And the reason why that came up is because Tegan, obviously, as you know, does a lot of the sales calls for the Pet Accountant, and she had a lovely lady on the phone who explained to her that she had spent thousands of pounds, near double figures, or could have been double figures, but I think it was near on double figures, um, on a marketing expert.

And they were talking a lot of money, and one of the bits of advice that was given by said marketing expert, which cost her thousands and thousands of pounds, was apparently that she'd been advised to become a limited company because that would get her more traction in the marketing and would attract more clients.

Now, when-- Hi, Pete.

When Tegan told me this, I was like, "What the hell?" Because, well, that's just a load of bollocks.

Being a limited company is not gonna get you more clients.

Yes, it might portray that you're a more established company, maybe.

To be honest, has anyone asked me if I'm a limited company? No.

When people advertise, do they put limited on? Not really.

So that got me thinking was like 8,000 pound, 10,000 pound to be told that allegedly that was one of the bits of advice.

Not great.

Now, obviously we don't know the full story.

We don't know what that amount of money actually includes.

Um, and I'm not gonna say, sit here and say she's been ripped off, and to be honest, it isn't actually the 8,000 pound or 10,000 pound, whatever it was, um, that's the issue.

It was the advice because becoming a lim-limited company isn't a marketing strategy for a start off.

Your legal structure doesn't magically make people find you on Instagram or, you know, send you customers or rank you higher on Google.

Which is what got me thinking in the first place is, are people investing the money in the business or are we just willy-nilly spending money thinking it's investing on the business, but we're not actually getting what we paid for? And obviously there's a massive difference between just spending money and then investing in yourself and your business.

And I thought, bless, you know, but look, we don't know what the 8,000 pound or 10,000 pound, whatever it was, includes, so we can't comment.

But it was just that one little bit of advice, and like I say, it wasn't even the money side of it because, you know, hiring marketing executives and all this sort of stuff is very expensive.

It was just if that was my first bit of advice that I'd got for spending that much money, I'd be like, "Now I'm wondering whether this person is right for me, and I've just forked out thousands of pound." Hi, Fiona.

Just forked out thousands of pounds for someone to tell me, in my opinion, a load of old bollocks.

Yes, ladies and gentlemen, we're going there today.

Uh, I'm on a rant because it's like it mind boggles me and I'm like, fucking hell, thousands of pounds to be told that.

And obviously we don't know the ins and outs, so we can't speculate.