Simon Squibb

You're genuinely a force for good.

Simon Squibb, welcome to the On A Mission podcast.

Wonderful to be here.

Thanks for inviting me.

And it's like, okay.

To give you an idea, I was texting with Simon Squibb's team the other day, and they said they're now up to 18,000 pieces of organic content posted every month.

And you're like, what in the world is

happening? Wow.

You start with a variation of three to five formats and then you can hone in on which one that works for you.

So when you think of Simon and Squibb, you only think of one format.

Crazy.

The exact system he uses to reach

Don't just jump on any trend because sometimes it might not just make sense.

But yeah, so like we generally, I generally think it's good to start with a variation of three to five formats and then you can kind of like honing on which one that works for you.

So like when you think of Simon Squibb, you only think of one format, which is, what's your dream? It's a street interview, right? And I generally think the street interview stuff is great to do.

It's so fast.

Yeah.

You can see that like Simon Squibb, he uses that.

And he's a master at the format, but you can see, you can totally see just by how he approaches the person.

If it's like a celebrity or somebody that was set up, you can tell by the body language, the approach.

But what is the dreams on our hearts? I just wanted to open by just asking us to think a little bit about that this morning.

Has anyone heard of the British entrepreneur Simon Squibb? Hands up, anyone heard of Simon Squibb yet? A few hands going up around the room.

So he is a British entrepreneur and he wrote a best-selling Sunday Times book with the title What's Your Dream? And his first business he actually started at the age of 15 when sadly his father passed away and he was forced into homelessness.

He applied for job after job but with no address, was unable to get a job and so was forced to start his own business.

So I'm reading a book at the moment.

Simon Squibb, he's the guy who comes up to people.

I think he's been with Still Ryan on the two chairs.

What's your dream? Now, when I read a book, if I've took a few days off reading a book, what I'll do is I'll read back the five pages before I read it.

Yeah, yeah.

Think of someone like Simon Squibb as well.

Loads of followers, but the community is just like.

Yeah.

You were like, it's not.

You've then shared, you did your Simon Squibb coffee TikTok shop.

I taught Simon how to sell coffee.

Yes.

So I've got that.

I've built the trust with the customer.

Where I use this in a different way is when I did Simon Squibb with the coffee.

So the great thing was he was live on TikTok.