Simon Sinek

Well...

i have said that there are actually two books which inspired me but i think that i'll focus mostly on one of them and it has nothing to do with this grandma raja at all the book is called start with why by simon sinek i'm not doing any advertisement here but i really love the books it's about how it's actually presenting maybe a well-known methodology or well-known model, the golden circle into different ways compared with the stories from the real life.

And that was actually, I liked it.

I liked it because it actually made me think, what am I actually doing? Am I, when I see a problem, am I rushing to the problem and start solving it? Or am I pulling the brakes? Stop for a moment and think, why am I doing it? I feel that it's so natural to everyone, every professional to start rushing and solving a problem when he sees it without actually thinking and asking, why actually we want to do it? Why do we want to solve this problem? What is the final result? What

sometimes they accomplish it and sometimes not so much.

I think for some of our newer listeners, we probably ought to define where the infinite game concept came from, which was Simon Sinek, which he got it from another guy, right? And so there's actually a book out there called The Infinite Game.

Yes.

I adopted the concept for thinking about how to run an insurance agency using kind of this infinite mindset.

You have a winner.

You have a loser.

And Simon Sinek kind of borrowed this idea and drove it into a business strategy of, Business really isn't about winning or losing.

It's about staying in the game.

and or the age group of it because a millennial is going to have a different reaction to choices of bullets or dot dot dots or bold or whatever then a gen a boomer right or a gen Z and To me, what we're alluding to, I'm thinking of one of the folks in our most recent clinic.

When we're here, we're talking about purposeful work, working on purpose, being choiceful, right? Having, Simon Sinek would call it the big why.

We call it purpose,

right?

What I'm sitting with as I'm listening to you is, Christina, what do you want to be the best in the world at? The connection piece feels abstract.

What's our pothole? And we've talked about this before.

Simon Sinek, we know why.

We have purpose.

forget what company it was that I saw.

Is there a day like that? that they said their rule is that like whatever like goes wrong whatever the mistake is or whatever you have you have five minutes to go off about it oh yeah and then we're moving on i don't know if it's simon sinek

no it was like you're uh your guy that cuts up credit cards

Oh, Dave Ramsey.

Totally makes sense to me.

Yeah, so...

But I forget, might have been Simon Sinek.

Some company was like, their company rule is like, you get five minutes.

So it's my why.

And I love, I love, I know you were probably going to ask me about a book next, but the Simon Sinek's book, Start With Why, was really meaningful and it really drives that home.

So with everything you do, starting with purpose and starting with why, Tony Robbins talks about it all the time.

Yes, it's

And what you'll see is like, all of my buyers know this is, you know, two, never three.

I think Simon Sinek made this famous, but it's like, I'm not going to bombard you with five deals.

I think that's a, this is a humble opinion.

I think that's the lazy way for guys to do what we do to treat clients.

But I feel like you have... roamed around in tech ventures you've been involved in a lot of projects since i've known you um you know some like any entrepreneurial venture have panned out very nicely and others have been you know failures or disasters or you've hit your fair share of snafus you know we don't have to list them out unless you want to but um yeah i just think it's interesting because I heard something the other day, and I guess I'll reference this quickly.

It was a chat between that guy, Simon Sinek and someone else.

Right.

And so he's having a chat with this guy and I can't remember who it was, but the guy was saying basically when you're at the precipice of a big decision.

And so a few years ago, we put into place our why statement.

from the book Getting to Why, I think, by Simon Sinek.

And it's been super helpful for us.

And our why is we're invested.

So I think it takes a lot of intentionality to build a brand, a lot more than to build a product, in my opinion.

And I think that you've got to have those elements that Simon Sinek talks about a lot.

Why did we come to exist is the first question.

What are we trying to create? How are we going to do it? Those kind of things.