Manipulating the Algorithm to Build a $3M+ Brand | Julia Pintar

I want to learn how you go viral.

What's the most viral video that you guys have done in the last six months? And tell me about that

video.

Ooh, okay.

In terms of views or in terms of conversion revenue?

What should I care about more?

Revenue.

Yeah.

Is that a mistake people make?

I think so.

I think so a lot.

Yeah, I think a lot of times people are like, oh my God, I got 10 million views, but I got zero conversions.

Okay, you just have like a viral, like that's nothing, you know.

We had this one video for Coconut.

They just got a part by Quizlet a couple months ago.

It got like 8 million views, maybe more now.

It brought in $500,000 of revenue from them.

Five

hundred thousand dollars from one video.

It was eight seconds long.

It was a girl sitting at her laptop, closes her laptop and the copy is something like I was going to spend all night studying.

But this girl told me about coconuts and I can close my laptop.

it sounded better but that was like the gist um so easy and it's like that's the video copy but then there's all these other things that happen throughout the video that drive that conversion it's responding to the comments not only with copy but also video responses creators talking about the product more um creators and you know other creators are going in the comment section reply and be like oh my god i had the same experience with coconut

Yeah.

And you're, you're seeding those creators.