Like what are, what are the three, four steps if you want your first like $500,000 view video, $500,000 video or like, you know, whatever million view video, like what do you do?

Yeah, I think especially if you're a product person, a step that a lot of people skip is really deeply understanding your target audience.

I studied psychology.

I was going to be a therapist for a while.

And so I think one of the things I took away from that into this world of tech and marketing is truly understanding the psychological aspects like, results of watching a video? Why is somebody on socials in the first place? Why would somebody leave an app that they're addicted to scrolling on to then go do work, essentially? Go to the app store, download your app, onboard, maybe even pay.

You have to be so convincing in your messaging.

And to do that, you really need to understand your target audience and what they're motivated by and how to speak to them.

If you're going to poach, you need to litigate to it.