Sep 8, 2026 · 1 hr 3 min · 13 segments
Cold calling in a hyper-competitive market isn't about running through a rigid script—it's about pattern interrupts, building rapport, and mastering sales conversations under pressure. Andrew…
of areas
And two, when you role play together, how far do you go before you stop and give corrections? So I feel like that's really cool because a lot of times you go through a call and you don't even know you did something.
But then if you do the same, like so many salespeople do the same thing over and over.
And you know, and that's the thing that happens is that when you're, when you're doing the same thing over and over again, and nobody's correcting you, you don't see yourself and you don't know what's a problem.
And so that's that whole idea of the practice paradox is that yes, we believe that more practice will make you better, but However, if you're not doing the right kind of practice, it actually makes you worse because you're either going to create a bad habit with someone else or yourself, or you're going to just keep reinforcing that one.
What do you look for? Like, what do you measure? This may be a weird question, but what do they measure to say like, Hey, you've gotten better.
And so, you know, we, we get these statistics so you can actually see the scores of, After every single conversation, you can see different categories of the different scores.
So in the university programs, when it comes to role play, we almost all exclusively measure at least five things.
of areas
And two, when you role play together, how far do you go before you stop and give corrections? So I feel like that's really cool because a lot of times you go through a call and you don't even know you did something.
But then if you do the same, like so many salespeople do the same thing over and over.
And you know, and that's the thing that happens is that when you're, when you're doing the same thing over and over again, and nobody's correcting you, you don't see yourself and you don't know what's a problem.
And so that's that whole idea of the practice paradox is that yes, we believe that more practice will make you better, but However, if you're not doing the right kind of practice, it actually makes you worse because you're either going to create a bad habit with someone else or yourself, or you're going to just keep reinforcing that one.
What do you look for? Like, what do you measure? This may be a weird question, but what do they measure to say like, Hey, you've gotten better.
And so, you know, we, we get these statistics so you can actually see the scores of, After every single conversation, you can see different categories of the different scores.
So in the university programs, when it comes to role play, we almost all exclusively measure at least five things.
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