Are there things that you practice or teach in establishing or developing trust with people?

Yeah, yeah.

It's a very good question.

We know from the research, there's several different facets of trust.

And so, you know, if you think about any relationships, that you're in any relationship, if it starts to fall apart, it's because there has been some component of trust that has been broken, right? And so we think about trust.

One of the things that makes us trustworthy or not is consistency.

And so if somebody reached out to us and we get right back to them, but then next time they're kind of ghosting us and it takes a little bit longer, then we feel like, oh, this isn't really consistent.

course, across the CRM, the ERP or whatever it is,