Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters
Sep 9, 2026 · 28 min · 11 segments
Downloads don't matter as much as you think. Podcast agency founder Harry Morton explains the one metric, and the first 30 seconds, that actually determine whether your show grows! Harry is the…
Harry MortonGuest
Sam Brake GuiaHost
Today, I'm re-releasing my conversation with Harry Morton, the founder and CEO of the podcast agency, Lower Street, which has produced shows for brands like Pepsi, BCG, and HPE.
And now I chose to bring this one back specifically because Harry gave some of the most practical and unglamorous advice I've heard on this show before.
He pointed to your completion rate, how many people are still listening as the episode goes on, because this number actually matters far more than downloads.
So today's episode is a re-released episode, and I'm releasing four episodes in total together, and the thing that influenced me the most in selecting these episodes was the retention rate.
Because these episodes I'm sharing with you have some of the highest retention rate among all of my episodes in all of my catalog.
And what I really liked about Harry's episode is that he was specific about where most shows lose people, and it's in the first 30 seconds to five minutes, which is exactly where he says every host should spend their energy.
So if you've been focusing on marketing your show rather than focusing on the quality or presentation of it, then you need to hear this conversation.
My guest today is the founder and CEO of the award-winning global podcast agency, Lower Street, which over the past eight years has worked with numerous well-established brands like Pepsi, BCG, and HPE.
From Fortune 500 companies to early-stage startups, they help ambitious businesses launch and grow category-leading shows.
He lives in Somerset in the UK with his wife, two kids, and a crow named Eliza.
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Today, I'm re-releasing my conversation with Harry Morton, the founder and CEO of the podcast agency, Lower Street, which has produced shows for brands like Pepsi, BCG, and HPE.
And now I chose to bring this one back specifically because Harry gave some of the most practical and unglamorous advice I've heard on this show before.
He pointed to your completion rate, how many people are still listening as the episode goes on, because this number actually matters far more than downloads.
So today's episode is a re-released episode, and I'm releasing four episodes in total together, and the thing that influenced me the most in selecting these episodes was the retention rate.
Because these episodes I'm sharing with you have some of the highest retention rate among all of my episodes in all of my catalog.
And what I really liked about Harry's episode is that he was specific about where most shows lose people, and it's in the first 30 seconds to five minutes, which is exactly where he says every host should spend their energy.
So if you've been focusing on marketing your show rather than focusing on the quality or presentation of it, then you need to hear this conversation.
My guest today is the founder and CEO of the award-winning global podcast agency, Lower Street, which over the past eight years has worked with numerous well-established brands like Pepsi, BCG, and HPE.
From Fortune 500 companies to early-stage startups, they help ambitious businesses launch and grow category-leading shows.
He lives in Somerset in the UK with his wife, two kids, and a crow named Eliza.