Lower Street

This is Mike's Dominions, and I am your host, Sam Breakgear.

Today, I'm re-releasing my conversation with Harry Morton, the founder and CEO of the podcast agency, Lower Street, which has produced shows for brands like Pepsi, BCG, and HPE.

And now I chose to bring this one back specifically because Harry gave some of the most practical and unglamorous advice I've heard on this show before.

He pointed to your completion rate, how many people are still listening as the episode goes on, because this number actually matters far more than downloads.

So if you've been focusing on marketing your show rather than focusing on the quality or presentation of it, then you need to hear this conversation.

Okay, let's get into it.

My guest today is the founder and CEO of the award-winning global podcast agency, Lower Street, which over the past eight years has worked with numerous well-established brands like Pepsi, BCG, and HPE.

From Fortune 500 companies to early-stage startups, they help ambitious businesses launch and grow category-leading shows.

Executive producers are Jen Wolf and Jenny Van Soles.

Podcast production by Lower Street Media.

If you liked today's podcast, tune in to our television series, Mutual of Omaha's Wild Kingdom Protecting the Wild.

The series airs Saturday mornings on NBC and streams on nbc.com and Peacock.