Tim Ferriss

I'm not gonna send, I'm not gonna do a mailing list.

It's like, oh, but she did like what Tim Ferriss did.

She like built up a mailing list and engaged with her fans and like, and was okay with going, I want this really badly.

Like she was okay with being like, I want to be really famous and successful.

Number one, write out the worst case.

Tim Ferriss actually has a name for this.

He calls it fear setting.

What's the worst realistic outcome? How likely is it? How would you recover? Almost every single time it's survivable and it's fixable.

I just wanted to write it.

I just wanted to accomplish it, right? I mean, Tim Ferriss, I was a fan of Tim Ferriss.

He said, when you write a book, every single chapter of the book is worth the cost of the book.

And I was like stuck in my mind forever.

And I did a mini retirement.

Back in the day, I was following Tim Ferriss, and he talked about mini retirements.

And especially seeing the older people in my industry, because I was by far the youngest as well, for the most part.

Yeah.

And what I'll say too, because I think this is, it's an underrated one.

The 4-Hour Workweek by Tim Ferriss.

That's an interesting one because it really like teaches you about, you know, leveraging other people's time and recognizing that you don't have to trade time for money.

Yes.

And one of the things I made a decision on, again, one of the axioms that I made a decision on really early on was I wanted to try and run a business entirely on my own.

I was a little bit like thinking of the Tim Ferriss thing at the time, you know, how far can one guy go? And yes, since that early decision, it was never really a thought process to build anyone around me.

Came close pre-COVID, before COVID crash happened, I thought, you know what, I probably do need someone to handle the sponsors.

Wouldn't it be great to get someone to, you know, build a YouTube channel or something for me? So I started thinking about building maybe a three-person team.

Yeah, my first domino, I was just talking to, remember the name Yannick Silver? Oh, heck yes.

So I coached Yannick for four years starting in 2008, but it was the summer of 2008 that I met Tim Ferriss at a Warren Buffett event.

Tim and I were the two speakers at a YPO event during the Warren Buffett shareholders meeting.

Tim and I became friends.

Well, it's interesting because there's that snippet concept.

Like if you look at Modern Wisdom or Diary of the CEO, even Tim Ferriss, like they all really kind of started that almost like mini real commercial for the podcast where they kind of get you hooked, but then they don't tell you the rest of it.

So you got to watch the episode to find out what the secret thing is, right? And, I mean, we do that for this podcast, right? We release two or three commercials.

They're there to hook people.

We can talk a little bit more about what that actually is.

But the main thing for everyone in your audience to know is that the people that have these inflection points from, you know, Mark Zuckerberg, Elon Musk, and Tim Ferriss, you know, Brene Brown, whoever you want to pick.

In general, we were able to see this demonstrated period of this sort of, you know, kind of project-based thing that they created an inflection point.

And then ultimately the growth-growth flywheel is why it actually kind of drove inflection.