Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters
Jun 24, 2026 · 40 min · 11 segments
His product can't be explained in 60 seconds, so he built a podcast to do it for him. The result? Relationships with the biggest names in longevity. Chris Burres is the host of Live Beyond the Norms…
Sam Brake GuiaHost
That's because my guest isn't just a podcaster using his show to sell a course or a book or a retreat.
He's a research scientist and a founder who's using a podcast to explain a product so complex it literally can't be sold in 60 second ads.
Chris Burris is the host of Live Beyond the Norms, a show about cutting edge health and longevity research.
He's also the founder and chief scientist at My Vital C, and his lab has been manufacturing a Nobel Prize winning carbon molecule since 1991.
What makes Chris's story so compelling is that he came into podcasting with a very specific strategy.
His product takes time to explain, and he finds that he cannot sell it easily in an ad, so the best way to do that is through podcast episodes.
But another thing that makes Chris interesting is he didn't just create his podcast so that he could sell his product there.
He created his podcast so that he could use it as an asset to secure more podcast guest interviews on other shows by doing swaps.
In this episode, he's going to take us through how he has been able to establish incredible connections in this space through podcasting with the likes of Ben Greenfield, Dr. Stephen Gundry and Dave Asprey.
He's also going to walk us through how he turns every recording into three months of social content.
the two-hour research prep that gets even the biggest names to open up, what improv comedy taught him about being a better host, and the playbook he's using to reach the audiences that will actually buy his product.
If your podcast exists to support your business, especially one that requires a level of complexity and conversation that a 60-second ad just cannot do, you're going to want to hear this episode with Chris.
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That's because my guest isn't just a podcaster using his show to sell a course or a book or a retreat.
He's a research scientist and a founder who's using a podcast to explain a product so complex it literally can't be sold in 60 second ads.
Chris Burris is the host of Live Beyond the Norms, a show about cutting edge health and longevity research.
He's also the founder and chief scientist at My Vital C, and his lab has been manufacturing a Nobel Prize winning carbon molecule since 1991.
What makes Chris's story so compelling is that he came into podcasting with a very specific strategy.
His product takes time to explain, and he finds that he cannot sell it easily in an ad, so the best way to do that is through podcast episodes.
But another thing that makes Chris interesting is he didn't just create his podcast so that he could sell his product there.
He created his podcast so that he could use it as an asset to secure more podcast guest interviews on other shows by doing swaps.
In this episode, he's going to take us through how he has been able to establish incredible connections in this space through podcasting with the likes of Ben Greenfield, Dr. Stephen Gundry and Dave Asprey.
He's also going to walk us through how he turns every recording into three months of social content.
the two-hour research prep that gets even the biggest names to open up, what improv comedy taught him about being a better host, and the playbook he's using to reach the audiences that will actually buy his product.
If your podcast exists to support your business, especially one that requires a level of complexity and conversation that a 60-second ad just cannot do, you're going to want to hear this episode with Chris.
