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583: Pudding

Sep 4, 2026 · 56 min · 10 segments

We're not too thrilled about the Mr. Beast collab with Google, or Google Maps renaming Lake Ontario. We explain why the latter happens every time a lake gets unnecessarily renamed. #### This episode…

We're not too thrilled about the Mr. Beast collab with Google, or Google Maps renaming Lake Ontario. We explain why the latter happens every time a lake gets unnecessarily renamed. #### This episode of Material is sponsored by: - Shipaton, from RevenueCat: The world's biggest mobile hackathon for people who actually ship. #### Links and Show Notes: - How the GNIS Lake Ontario/Lake America name change in the U.S. will appear in Maps - She Made Harry Eat… - In a Big Win, Google Avoids a Breakup of Its Ad Tech Business - September Android Drop: Remember where you put things, ease motion sickness, and more ##### Support Material with a Relay Membership

We're not too thrilled about the Mr. Beast collab with Google, or Google Maps renaming Lake Ontario. We explain why the latter happens every time a lake gets unnecessarily renamed. #### This episode…

Speakers: Andy IhnatkoHostFlorence IonHost

Spotify Apple Podcasts YouTube Amazon Music Website

Top entities: Google×50 Dolly Parton×16 Google Maps×20 Gemini×12 Andy Ihnatko×22

Show signals: SuitabilitySafeBiasNot politicalAudience≈2k followers

Google’s MrBeast Partnership7:47 – 15:36

F

Florence IonHost

7:47

Speaking of optimism, before we get into the show today, because we do...

F

Florence IonHost

7:51

There is so much to talk about.

F

Florence IonHost

7:53

Yes, we're going to talk about...

F

Florence IonHost

7:57

The lake.

F

Florence IonHost

7:58

We will get into that in a second.

F

Florence IonHost

8:01

Really, in a second.

F

Florence IonHost

8:03

Dude...

F

Florence IonHost

8:05

Dude being Andy.

F

Florence IonHost

8:06

Sorry to dude you.

F

Florence IonHost

8:08

But what is this promotional partnership with Mr. Beast? Like, it's absolutely...

F

Florence IonHost

8:16

It feels really desperate.

Andy IhnatkoHost

8:19

Yeah.

Andy IhnatkoHost

8:20

Does it? It's not terribly dignified, okay? Okay.

Andy IhnatkoHost

8:24

Basically, this was something that was just announced, I think, just today, if I'm not mistaken.

Andy IhnatkoHost

8:29

Yeah.

Andy IhnatkoHost

8:29

Yeah, September 2nd.

Andy IhnatkoHost

8:31

I've got the blog post, blog.google, in front of me.

Andy IhnatkoHost

8:35

We're kicking off a multi-year partnership with Beast Industries that extends our relationship beyond YouTube to Gemini and Google Health.

Andy IhnatkoHost

8:42

As the first creator to reach 500 million YouTube subscribers, Jimmy Donaldson, better known as Mr.

Andy IhnatkoHost

8:47

Beast, is always pushing the boundaries of what's possible.

Andy IhnatkoHost

8:51

Now, he's tapping into Gemini to help him execute wilder concepts, showing his fans how they can use AI to help turn impossibly big ideas into reality.

Andy IhnatkoHost

9:03

And along the way, he'll also show how Google Health can support their daily fitness and wellness goals.

Andy IhnatkoHost

9:09

And so there's going to be a video, a new Mr.

Andy IhnatkoHost

9:11

Beast video on September 5th about this, as Jimmy and his crew attempt to survive some of the most extreme and treacherous climates on Earth, navigating with Google Maps and using Gemini to identify dangers and...

Andy IhnatkoHost

9:23

Blah, blah, blah, blah, blah, blah, blah.

GoogleCompanyTechnology corporation
99%50 mentions
Dolly PartonPersonAmerican singer-songwriter and actress
98%16 mentions
Google MapsSoftware ApplicationWeb site
97%20 mentions
GeminiEntity
95%12 mentions
Andy IhnatkoPersonAmerican author
94%22 mentions
AppleCompanyTechnology company
93%13 mentions
United States Department of JusticeGovernment OrganizationGovernment department
91%12 mentions
Lake OntarioLakeLake in North America
90%19 mentions
MrBeastPersonAmerican YouTuber
89%17 mentions
Miley CyrusPersonSinger
87%5 mentions
Donald TrumpPerson45th and 47th U.S. President
86%9 mentions
AndroidSoftware ApplicationOperating system
85%11 mentions
YouTubeWebsiteVideo sharing company
83%6 mentions
United StatesCountryCountry in North America
82%9 mentions
Steve UrkelEntityFictional character
81%3 mentions
Google for HealthSoftware ApplicationSoftware
79%3 mentions
Great LakesEntityArea in North America
78%4 mentions
Apple MapsSoftware ApplicationSystem software
77%3 mentions
Google FitbitCompanySoftware technologist
75%4 mentions
LunchablesBrand
74%2 mentions
Big TechEntity
73%1 mention
LakeEntityLake type
71%1 mention
RelayCompanyPodcast company
70%1 mention
Generation ZEntity
69%2 mentions
Florence IonPerson
67%2 mentions
IndianaAdministrative AreaUS state
66%1 mention
YouTuberEntity
65%1 mention
RussiaCountryCountry
63%6 mentions
Geographic Names Information SystemEntity
62%2 mentions
Generation AlphaEntity
61%2 mentions
CrimeaEntityPeninsula in Europe
59%3 mentions
TaiwanCountryCountry in East Asia
59%3 mentions
MapEntity
57%1 mention
ChinaCountryCountry in East Asia
55%7 mentions
Sea of JapanBody of WaterSea
54%2 mentions
App StoreSoftware ApplicationSoftware
53%1 mention
Big TobaccoEntity
51%4 mentions
Fox NewsOrganizationTelevision channel
50%1 mention
CanadaCountryCountry in North America
49%4 mentions
Family MattersTV SeriesAmerican sitcom
47%1 mention
EarthPlacePlanet
46%1 mention
UkraineCountryCountry in Europe
45%3 mentions
MapQuestCompanyCompany
43%3 mentions
Hannah MontanaTV SeriesAmerican sitcom
42%1 mention
White HouseTourist AttractionOfficial residence in Washington, D.C., United States
41%1 mention
Tim CookPersonChairman of the board of directors of Apple
39%1 mention
PixelProduct ModelMobile phone
38%1 mention
JapanCountryCountry in East Asia
37%1 mention
East Coast of the United StatesPlaceRegion in the United States of America
35%2 mentions
Joe CamelEntityCartoon character
34%1 mention

Government PolicyPolitics
Mr. BeastMedia > Digital Media > YouTube > Influencers
Google MapsTechnology > Artificial Intelligence > Google
Geographical ChangesTechnology > Artificial Intelligence > Google > Google Maps
Google AdsBusiness > Advertising > Digital Advertising > Antitrust Issues
Public PerceptionSociety > Cultural Criticism > Influence of Celebrities
Consumer BehaviorSociety > Cultural Criticism > Influence of Celebrities > Public Perception
US-Canada RelationsPolitics > Government Policy > Trade Relations > Tariffs
Society
Trade RelationsPolitics > Government Policy
Antitrust IssuesBusiness > Advertising > Digital Advertising
Influence of CelebritiesSociety > Cultural Criticism
TariffsPolitics > Government Policy > Trade Relations
InfluencersMedia > Digital Media > YouTube
Cultural CriticismSociety
Digital MediaMedia
GoogleTechnology > Artificial Intelligence
Politics
Technology
Business
Media
YouTubeMedia > Digital Media
Artificial IntelligenceTechnology
Digital AdvertisingBusiness > Advertising
AdvertisingBusiness

Google’s MrBeast Partnership7:47 – 15:36

F

Florence IonHost

7:47

Speaking of optimism, before we get into the show today, because we do...

F

Florence IonHost

7:51

There is so much to talk about.

F

Florence IonHost

7:53

Yes, we're going to talk about...

F

Florence IonHost

7:57

The lake.

F

Florence IonHost

7:58

We will get into that in a second.

F

Florence IonHost

8:01

Really, in a second.

F

Florence IonHost

8:03

Dude...

F

Florence IonHost

8:05

Dude being Andy.

F

Florence IonHost

8:06

Sorry to dude you.

F

Florence IonHost

8:08

But what is this promotional partnership with Mr. Beast? Like, it's absolutely...

F

Florence IonHost

8:16

It feels really desperate.

Andy IhnatkoHost

8:19

Yeah.

Andy IhnatkoHost

8:20

Does it? It's not terribly dignified, okay? Okay.

Andy IhnatkoHost

8:24

Basically, this was something that was just announced, I think, just today, if I'm not mistaken.

Andy IhnatkoHost

8:29

Yeah.

Andy IhnatkoHost

8:29

Yeah, September 2nd.

Andy IhnatkoHost

8:31

I've got the blog post, blog.google, in front of me.

Andy IhnatkoHost

8:35

We're kicking off a multi-year partnership with Beast Industries that extends our relationship beyond YouTube to Gemini and Google Health.

Andy IhnatkoHost

8:42

As the first creator to reach 500 million YouTube subscribers, Jimmy Donaldson, better known as Mr.

Andy IhnatkoHost

8:47

Beast, is always pushing the boundaries of what's possible.

Andy IhnatkoHost

8:51

Now, he's tapping into Gemini to help him execute wilder concepts, showing his fans how they can use AI to help turn impossibly big ideas into reality.

Andy IhnatkoHost

9:03

And along the way, he'll also show how Google Health can support their daily fitness and wellness goals.

Andy IhnatkoHost

9:09

And so there's going to be a video, a new Mr.

Andy IhnatkoHost

9:11

Beast video on September 5th about this, as Jimmy and his crew attempt to survive some of the most extreme and treacherous climates on Earth, navigating with Google Maps and using Gemini to identify dangers and...

Andy IhnatkoHost

9:23

Blah, blah, blah, blah, blah, blah, blah.

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