Can Your UK Brand Make it in America?

What does it actually take for a UK brand to successfully cross the pond and crack the massive US market? In this episode of Marketing vs. the World, I am joined by Steve Cozzolongo, founder of the US-based e-commerce growth agency Digital Position. We explore the realities of expanding into the United States, from navigating the "Amazon effect" and shifting consumer expectations to understanding the true cost of advertising across the states. **What You’ll Discover** \- **Cracking the US Market**: Why having a proven concept, a solid contribution margin, and a minimum testing budget of $15,000 are essential before making the leap. \- **The Power of Creative Content**: How social media presence, authentic nano-influencers, and localising your brand's voice can make or break your US launch. \- **Navigating the AI Shift**: Why artificial intelligence is raising the baseline for marketing efficiency, but human touch and native cultural understanding remain irreplaceable. Expanding into the US offers access to over 330 million eager consumers, but it requires more than just turning on Google Ads. By understanding your specific business model, partnering with local strategists, and focusing on authentic creative content, your brand can successfully navigate the highly competitive American landscape. Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts.