The reality of building a personal brand from scratch

Everyone will tell you to post consistently, build a personal brand, stay visible. Some days it just feels like a tumbleweed rolling past your screen instead.In this one, Vivi Koroma Kala joined us to share the real version of that advice, built around one idea: your personal brand is a shop. She covers what to put in the window, why the lurkers who never like anything are usually the ones who bring the opportunity, and how to stay the same shape across every platform so people recognise you when they finally walk in. Along the way she tells the story of the post that nearly made her quit, and the one that went properly viral without landing her a single piece of work.+VIVI KOROMA KALA / https://www.linkedin.com/in/vivi-koroma-kala/Stories and Signals: her Substack newsletter / https://storiesandsignals.substack.com/+Timestamps:00:00 - Introduction03:58 - Vivi's background05:44 - Brand As A Shop10:07 - The Nearly Deleted Post19:07 - When Reach Isn't Reputation24:05 - Staying Recognisable Everywhere28:16 - Redundancy To BBC Breakfast49:51 - How Vivi Uses AI+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify: Turns your brand into a system every team, and now AI, can actually use.Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships.Planable: The content collaboration platform that helps marketing teams create, plan, review, and approve all their content.Wistia: A complete video marketing platform for creating, hosting, marketing, and measuring your videos and webinars.Prismic: The agentic web platform where teams and AI agents publish quality, on-brand pages as fast as they brief them.Canva: An online design and publishing tool with a mission to empower everyone to design anything and publish anywhere.Exposure Ninja: An award winning search marketing agency turning Google and AI Search visibility into qualified leads and revenue.