Nov 4, 2026 · 30 min · 13 segments
We’re still in marathon mode and discussing all the ways brands showed up for the New York City Marathon: from creators to run clubs, these are the brands that did their running marketing right, and…
Alyssa MeyersGuestJenny NguyenHostKatie HicksHostevidence yay all right well we wanted to uh talk about how running really grew in the pandemic and as it continues to grow and scale brands are taking notice it's a prime opportunity to build community and feel good vibes but it's also more than a logo slap or it should be runners can sniff out inauthenticity and the new york road runners will send you a cease and desist if you show up to the marathon unannounced or so we've heard Yeah.
No, I've talked to them a couple of times and they've got their official partners, obviously.
And if you're not one of those or you're on the course, a little bit of trouble.
Well, we're taking a look at the biggest marathon in the world and what it says about the broader marketing landscape as runners, spectators and online audiences tune in.
How can brands get creative and tap into the running craze, even if they're not in the athletic apparel space? So much to dig into there, Katie.
evidence yay all right well we wanted to uh talk about how running really grew in the pandemic and as it continues to grow and scale brands are taking notice it's a prime opportunity to build community and feel good vibes but it's also more than a logo slap or it should be runners can sniff out inauthenticity and the new york road runners will send you a cease and desist if you show up to the marathon unannounced or so we've heard Yeah.
No, I've talked to them a couple of times and they've got their official partners, obviously.
And if you're not one of those or you're on the course, a little bit of trouble.
Well, we're taking a look at the biggest marathon in the world and what it says about the broader marketing landscape as runners, spectators and online audiences tune in.
How can brands get creative and tap into the running craze, even if they're not in the athletic apparel space? So much to dig into there, Katie.
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