Fireball Cinnamon Whisky

And we do have some brands that are going to try and resist the Canadian alcohol ban.

Labatt and Molson along with Fireball.

That's right.

That's why it's so crummy.

So Crown Royal, the top-selling Canadian whiskey, is owned by Diago.

They're going to take advantage of an exemption for Canadian whiskey that travels across the border in a container that's four liters or larger and then gets bottled in American facilities.

Canadian Mist, Fireball Cinnamon Whiskey, also are probably going to get through on the same loophole.

They actually look poised to benefit from the workaround.

The smell that you get when you stomp on a sun-baked trail and there's that sweet, warm, dusty aroma, that's cinnamon for us.

If you're working with Saigon cinnamon, people associate cinnamon with Red Hots, with Fireball.

And there is...

You can get spicy cinnamon, but you can also get soft, dusty, warm, beautiful cinnamon.

Or shot? Oh, yeah, yeah, yeah.

Fireball.

Fireball.

No.

What? I hate it.

actually hate it.

Oh, my God.

You could fill up a glass of warm Fireball and I could probably just drink it

man.

Fireball or...

Yeah, Fireball.

What was the old cinnamon liquor that used to crystallize as you drank it? I can't remember what it was called, but it was a cinnamon liqueur.

Aftershock, I think, is what it was called.

Now, Sazerac Corporation, they own brands like Buffalo Trace.

Their other big winner was Fireball, but they own about 500 other brands and they're owned by the Goldring family, which purchased them in 1948.

The parent company, Sazerac, started in like 1850, but they got control in 1948.

And unlike Brown Foreman, they are a privately held company, so they don't have the public disclosures for me to get real detailed information about their business.

Let's go.

Because I will never buy Fireball, but I will never say no to it.

And that is my problem.

And when I get Fireball in my system, I turn into Josh Allen in the playoffs.

Really good, but can't get it quite done? Nope.

I just

Okay.

Relax.