Uncommon Goods

It's so funny.

But anyway, so I texted Tim yesterday and I thought of him because I saw, you know, Uncommon Goods targets me because they have some cute stuff.

They have great stuff.

I haven't really bought anything from them.

And a few years ago, she knows I'm hard to buy for, but she finds this really cool, unique stuff.

And there is this magazine called Uncommon Goods that just curates the most interesting, unique kinds of gifts around.

And I heard a little rumor, and I want to know a little bit more that you may be featured in that magazine.

Yep.

We have two products that are on Uncommon Goods.

So we've got our Hot Honey Trio and then we have our Creamed Honey Flight.

Okay.

and more.com let's make that distinction so we'll add that link in our show notes but let's just talk about what's next what are some of the things as you guys think it as your family as a business a couple that you're really excited about in kind of this next chapter

But we really were not focusing on that consumer market pre-COVID.

We sold through Wine Enthusiasts, Uncommon Goods, Williams-Sonoma, Sur La Table.

We sold through a lot of those kind of channels.

But we didn't really have much of a focus on that.

These are people who don't typically buy from you throughout the year and only show up during the holiday season.

This is essentially me with Uncommon Goods.

Now, this group is gonna be wrapped up in your unengaged segment, so even if you don't create a campaign specifically for them, they'll still end up in your holiday emails as long as you bring in those unengaged people.

The most important reason to identify this group, though, is to make sure you don't end up suppressing them by accident.

It looks cool.

That's just what it's called? The name of the company is Uncommon Goods, I think.

Sorry, back to Will's question.

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