Why Direct Mail Is Crushing Digital Ads: The Marketing Comeback Nobody Saw Coming | Wilson Zehr

What are young entrepreneurs getting right today, and what are they getting wrong in your, in your opinion?

Oh, that's a, that's a great question, but it is a broad question.

I mean, I, I, I'm, I'm, I'm sure not everybody is making the same mistakes or [laughs] making the, the same right decisions either.

I mean, it depends on the individual and what they have to work with and on the opportunity they're pursuing.

I think, I mean, if I was to single out one area where- Would provide additional advice would be motivation.

I mean, uh, a-and, and not that people aren't motivated, they are, but I, I worry about what people are motivated by.

I mean, it seems like a lot of times people are more motivated by the, the money or the potential for riches.

You know, they look at Elon Musk or Jeff Bezos or somebody like that and think, "Well, I could be a billionaire." W-which is fine.

I mean, th-th-that's not a bad goal.

But it, it's really, you know, being a billionaire is, is, really n- shouldn't be the goal.

That's just an outcome, right? That's, uh, that's the way you keep score.

Um, you know, D- Jeff Bezos didn't start out to be a billionaire.

He started out to change the world with online shopping, right? You know, be the catalog shopping answer for this era, and it just turned out that people embraced that and it w- was very successful.

I think we need to start out with that idea that entrepreneurs can change the world, literally.

And so, you know, if you think about the tech big five or even big seven today, you know, 50 years ago most of th- 50 year, f- f- about 50 years ago, none of those companies existed.

But they probably, in terms of market capitalization, make up more than one-third of the entire market capitalization.

And that, that's because those people changed the world.

Nike made a difference, right? I mean, and that, it, it all started with somebody's vision, somebody's dream.

In some cases, they didn't know that they couldn't do that, [laughs] and they did it anyway.

And, and, and that's, that should be what motivates all of us, to change the world in a way that makes a difference.

And if we can do that, you know, the, the other rewards, the other stuff just comes.

Very, very true, right? You've gotta have a vision.

You gotta have something you're providing.

I mean, if you help enough other people get what they want in life, as old Zig Ziglar used to say, you get what you want.

So you've gotta have a product or service that you're gonna help solve some kinda problem or some kind of a solution that helps people get what they, you know, want, and therefore they're gonna willing to pay you for yours, and you'll get to whatever level of success you're looking for.