Data & Marketing Association

They acquired the digital marketing.

or the Direct Marketing Association, you know, joined the ANA.

Yeah.

So, I mean, you've got the normal schizophrenia of a trade body, but then you let the axe murderer or your vendor, however you want to look at it, into your room.

But because the business was growing, we had to get some records, and I, s- and I thought mail order.

I, I joined the Direct Marketing Association, and you learned a lot about what you could be doing in, in that business.

And they said the computers, you know, computerize your records.

Get rid of the paper, paper ones.

... decide that you were gonna get into that business? I'm assuming you knew people, but like how?

So first how I transitioned from working at eDiets, I was asked to speak at the Direct Marketing Association and I wrote a presentation called The 10 Golden Rules of Online Marketing.

And five or six people came running up at the end and said, "That was amazing.

We've gotta hire you as a consultant.

And, and now that, that is a law.

It's CAN-SPAM Act of 2003, uh, heavily lobbied by the Direct Marketing Association.

Um, like, this is how cold email works in the US.

So you're like, "Well, why do I think that it's opt-in?" Well, it's because the newsletter providers and s- some other organizations, uh, Spamhaus and others, um, have encouraged people to push this message out that email marketing is opt-in.