Biggest Marketing Bottleneck Is Finally Gone: How AI Turns Video Into a Growth Engine | Sébastien N.

I would say that after helping so many people that are, uh, expert businesses, so they tend-- Most of our customers tends to be people that sell based on their expertise, coaches, consultant, trainers, but also small business owners that know their product in and out.

Their problem is not talking about it.

Their problem is turning the recording, which usually will have some issues, background noise, mistakes, hesitations, stumbles, they were not framed properly, um, turning that into something that's professional enough that they can use it to get leads and sales online.

And so the gap in the middle is technical.

What we found when we launched One Take is we did a survey.

We had 450 entrepreneurs across several countries fill the survey over the course of a weekend, and the top answer when we asked, uh, "What would be the perfect video editing software, according to you?" The top answer was, "The perfect experience would be to never have to edit video ever again." Like, e- everybody hates the process of opening up Sony Vegas, Adobe, Final Cut, uh, CapCut, like all of these tools, and then either with your thumbs on a tiny phone or on your screen, have to lay out the, like, the, the track, the video track, the audio track, try to synchronize everything and make it look good.

Mm-hmm.

So that's what started us into, uh, figuring out that you need to use AI not as something that adds more features and more buttons in the, uh, interface, but instead as an employee or team member, so that you can just give it the raw footage and get the edited video out.

Yeah, for sure.

Everybody would rather, how do I find a V, a virtual assistant? How do I find somebody who can help me edit away? And, and literally, as an entrepreneur, you should not be doing it yourself, I don't think.

You should be hiring experts who that's, that is what their expertise is, and let them use AI, et cetera, to help convert faster, you know, content, et cetera.

Um-

And here's the thing, here's the thing when you say you should be hiring someone, is I've had the, the good luck of working with some really talented video makers.

I've made a documentary, a movie that was in theaters.

I've made many, many videos on several YouTube channels over the years.

And we-- I talked about the struggle of editing the video yourself.

Nobody likes to do that.

But even if you hire a videographer, they tend to be very expensive, so you'll be paying on average $900 for one hour of high-stakes video, if you have a master class, a webinar, sales content.

And most small businesses can dif- like with difficulty afford 900 bucks per hour of video.

Because if you really want to be out there and have, let's say, one video a week on YouTube, and then have that turn into a podcast and be on social media, that's many, many hours per year, and the cost becomes unfathomable.

So that's why using AI for it is very advantageous for small businesses.

That's a good point.

So I'm looking forward to hearing again more about your AI solutions.

Yeah.

So number two question for you, Sebastien.