Trustpilot

Then we actually have more social proof.

We have our Trustpilot section, rated 4.4 on Trustpilot, based on over 3,000 reviews.

Really good social proof because Trustpilot cannot be manipulated.

If you're using Trustpilot, put it on your website.

If you're not using Trustpilot, use whatever you use for reviews and just plaster them all over your website.

Remember, with a subscription, it's completely different.

It can be hard to get people to trust you and to sign up because there's so many horror stories with subscriptions.

So that obviously works.

You can go look at our TrustPilot reviews and everything.

All the famous people that use it.

High-risk is absolutely awesome.

And so what does IndieFin actually do? Obviously, something with reviews, but and, you know, third party review, you know, providing social proof.

But what does that function look like and why is that different from like Trustpilot or a Google review or something like that?

Great, great question.

So first of all, so IndieFin is a platform.

We know that not every single person, it's not a one size fits all, right? So I think that you as a TA team need to do what you think will please the most people, but just understand that, you know, that you're not going to be able to please everyone.

We as a human race, people like to complain, right? And we spoke about Trust Pilots and Glassdoor and everything before.

But people do like to complain and someone somewhere will find something to complain about.

But I do think that to negate that... um weekend rejection sending a rejection email over a weekend you know just delay it by a week um and and uh and then you'll you know it will be on that weekday

They can concentrate on the care for their loved one while the team are out looking for like their perfect care home, for example.

I mean, just by looking at our Trust Pilot scores, we're super proud of them.

We're 4.9 on that.

And so you can see like the amazing work that our care experts do and the senior care team do to support people through that.

Now, if you're more sort of like, b2c so maybe you know you're more something like a roofer an electrician a plumber pest control something like that before and after pictures can be really good as well so like this is what this is what the um the roof looked like before it's broken it's outdated it really needs redoing replacing here's what it looked like after that can be really really powerful to kind of say this is what the results that we have and we can provide um And that's another thing, showing the results, showcasing the results, your body of work can be really powerful as well.

Reviews are huge, like Google reviews, Yelp reviews, any Trustpilot, any type of review body that is recognized and well-respected.

Include that if you have them.

And if you don't, I'd really recommend getting as many reviews as possible.

Back to Dyson's toothbrush.

The day after launch, a customer in the UK posted a review on Trustpilot saying that the toothbrush broke immediately and Dyson would not help them.

And then came another and then came another and then came another.

And I get it.