So Daniel, authenticity.
What is that?
That is a good question.
Just hit it head on.
It's something that I personally have felt like I've been aiming for that, you know, right from the beginning of my career.
No matter what I'm doing, I'm, I'm trying to do something different from other people.
And actually, I've, in the last couple of days, I've actually been very seriously thinking about writing a book.
Not about, directly about authenticity, but very adjacently about a lot of things to do with it.
The, the book I'm thinking of writing is a book about music, music makers, and especially looking at the journey of someone making music today, how they can be original and authentic, and looking at some of the music makers of, you know, the recent past and present in electronic music.
People I look up to, like Aphex Twin, Squarepusher, Autechre, these very unique, authentic music makers.
Very original.
So in terms of music, you know, I see authenticity as when someone does something that is very unique to them.
They don't try and sound like a certain genre.
They don't try and fit into certain box.
They just don't make an effort to make their music sound like anyone else, and then they come up with something that is so different from everything else that, you know, it's, it's actually kind of repels people away at the same time, 'cause it's so unfamiliar.
The people are like, "Hey, what the hell is this? I don't know.
I have no reference.
It's too different." And if it's really, really good, like in the case of those three I mentioned, then actually, it, despite initial difficulties, it ends up attracting people to it because it's so different.
But it's, like, really hard to do that.
I'm sure it's the same in business and other fields as well, that the fear of being yourself, being authentic, being different from everyone else, is that people will get repelled.
They won't want to, like, they...
It won't be familiar to them.
It will be, like, surprising and a shock, and then you'll be all on your own.
But, and that, you know, you don't know, maybe that will happen.
[laughs] But, like, the alternative is that you attract people to something which is fake.
So Daniel, authenticity.
What is that?
That is a good question.
Just hit it head on.
It's something that I personally have felt like I've been aiming for that, you know, right from the beginning of my career.
No matter what I'm doing, I'm, I'm trying to do something different from other people.
And actually, I've, in the last couple of days, I've actually been very seriously thinking about writing a book.
Not about, directly about authenticity, but very adjacently about a lot of things to do with it.
The, the book I'm thinking of writing is a book about music, music makers, and especially looking at the journey of someone making music today, how they can be original and authentic, and looking at some of the music makers of, you know, the recent past and present in electronic music.
People I look up to, like Aphex Twin, Squarepusher, Autechre, these very unique, authentic music makers.
Very original.
So in terms of music, you know, I see authenticity as when someone does something that is very unique to them.
They don't try and sound like a certain genre.
They don't try and fit into certain box.
They just don't make an effort to make their music sound like anyone else, and then they come up with something that is so different from everything else that, you know, it's, it's actually kind of repels people away at the same time, 'cause it's so unfamiliar.
The people are like, "Hey, what the hell is this? I don't know.
I have no reference.
It's too different." And if it's really, really good, like in the case of those three I mentioned, then actually, it, despite initial difficulties, it ends up attracting people to it because it's so different.
But it's, like, really hard to do that.
I'm sure it's the same in business and other fields as well, that the fear of being yourself, being authentic, being different from everyone else, is that people will get repelled.
They won't want to, like, they...
It won't be familiar to them.
It will be, like, surprising and a shock, and then you'll be all on your own.
But, and that, you know, you don't know, maybe that will happen.
[laughs] But, like, the alternative is that you attract people to something which is fake.
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