Sudden Loss, Rapid Rebrand
Sudden tragedy forces founders into rapid decisions.
Jun 2, 2026 · 56 min · 11 segments
Of 100 award-winning architecture projects, how many listed a lighting designer in the credits? The answer should embarrass the entire industry. Jen Park, principal at Chicago's Park Fowler, joins…
And I'm wondering how, and, and you kinda were alluding to it a little bit, but how lighting matters in your projects, and how it comes about maybe early in the process as you're thinking about putting a team together or just schematic design.

And I think part of that is being thoughtful, not just at the big conceptual stage, but all the way through the details, and then stitching everything together.

Like, as architects, I feel like we are, we're weavers, right? We're taking a lot of the components, and we're making them into one beautiful, cohesive composition.

And part of that weave is lighting amongst, uh, all the other parameters, all the other inputs, all the other consultants.

And the-- Everybody has a place, right? Everybody has their expertise and things that, uh, they bring.

And it's like without, but without that one string, right? You have a, you have a gap.

And lighting is one of those critical woven moments, because the way in which we conceive of space as architects is one thing.

But I like to think that as you go, you know, the real power of what we do and how we shape space is the experience.

And lighting, I think, is just that, is that perfect tool to help refine that experience, to enhance it, to shape it, so that people really are feeling the best impact of, like, what you've created.

Like I said, the way I like to think of good design at the detail level is if we did it right, you won't see it.

And I think lighting, in one of its best moments, is that kind of you don't perceive it necessarily, right? I think there's a misperception, maybe a common misperception in the, to anybody who's not in our industry, that lighting is, like, just decorative.

It's like that cool light fixture hanging there, whatever it is, or it's the things that you can see.

But the best lighting, you know, you know, you know, I think, is the things that you can't really see, but it does the work.
And I'm wondering how, and, and you kinda were alluding to it a little bit, but how lighting matters in your projects, and how it comes about maybe early in the process as you're thinking about putting a team together or just schematic design.

And I think part of that is being thoughtful, not just at the big conceptual stage, but all the way through the details, and then stitching everything together.

Like, as architects, I feel like we are, we're weavers, right? We're taking a lot of the components, and we're making them into one beautiful, cohesive composition.

And part of that weave is lighting amongst, uh, all the other parameters, all the other inputs, all the other consultants.

And the-- Everybody has a place, right? Everybody has their expertise and things that, uh, they bring.

And it's like without, but without that one string, right? You have a, you have a gap.

And lighting is one of those critical woven moments, because the way in which we conceive of space as architects is one thing.

But I like to think that as you go, you know, the real power of what we do and how we shape space is the experience.

And lighting, I think, is just that, is that perfect tool to help refine that experience, to enhance it, to shape it, so that people really are feeling the best impact of, like, what you've created.

Like I said, the way I like to think of good design at the detail level is if we did it right, you won't see it.

And I think lighting, in one of its best moments, is that kind of you don't perceive it necessarily, right? I think there's a misperception, maybe a common misperception in the, to anybody who's not in our industry, that lighting is, like, just decorative.

It's like that cool light fixture hanging there, whatever it is, or it's the things that you can see.

But the best lighting, you know, you know, you know, I think, is the things that you can't really see, but it does the work.
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