Shift Your Expectations: What It Really Takes to Move Two Wheels with JBI.Bike

So let's dive into the first kind of topic that I have, and it's about brands.

Now, don't give all your secrets away, but you have a lot of brands.

And even when you and I met for the first time, I was kind of blown away at how many brands that JBI.bike had.

had um and obviously i'm familiar with other sites like qbp and if our listeners don't know what qbp is that's another type of company very you know kind of similar to your company um but what are some of the brands that you would like to maybe kind of i don't know name drop brand drop

Well, you know, I think that for us, I mean, we have 200 and like I said, 240 plus that we represent.

But, you know, one of the things that J&B did years and years and years ago is we actually were one of the first kind of distributors in the business to create our own house brands.

So, you know, we have our own we have our own product development for, you know, house brand products that we do long before, you know, some of our competitors, you know, got into that world of house brand products.

We were already doing that in certain brands of accessories that we were selling to our dealers.

So, you know, we have a brand of saddles, you know, called Cloud 9.

You know, Cloud 9 makes everything from, you know, sport saddles for a mountain bike or a road bike to nice big cushy beach cruiser type saddles.

And we do development on that product.

you know, out of our Miami headquarters.

And in fact, you know, to give you an idea of the family business, I mean, the CEO of the company is the guy who basically works on our saddle, our house brand saddle line.

And that's awesome.

And orders a number of accessories and things like that.

In addition to running our websites and the day-to-day business of the company, you know, we have a brand called Originate.

and originate or people in the bicycle business call it originate you know that brand of product has its own product development also in Miami where you know a product manager and a team of folks there in Miami are riding in the Everglades on gravel on a regular basis and testing products and you know today it's uh you know it's a brand that's absolutely growing uh it it has everything in that lineup from basic accessories to a really really nice series of um you know road and mountain bike saddles we do carbon wheels in that brand so there's there's a broad spectrum of products in the originate brand um We own a couple of bicycle brands.

We own a we own a brand called Sun Bicycles that we have owned for decades.

And we sell a lot of adult trikes and a lot of things like that.

Yeah, for sure.

There's a you know, so we've done a lot of different products in Pure Cycles is a company that that we acquired a few years ago.

right at the tail end of the of the pandemic so it's had some challenges but you know that brand is kind of you know developing and going forward so we do a lot of Our own house brand stuff, in addition to, you know, a lot of the big names, you know, whether it's SRAM or it's Knight Rider or Cateye or, you know, brands that people might recognize when they walk into the local bike shop.

That product has to come from somewhere.

And we happen to be, you know, one of the guys who can provide it when you walk in your local brick and mortar bike shop.

Yeah.