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Mike Everett

Mike Everett

Mike Everette is a 30-plus-year outdoor recreation industry veteran and territory manager for JBI.Bike (J&B Importers), serving bicycle shops across Indiana and Kentucky from Louisville, KY.

Sep 1, 2026

9:51
had um and obviously i'm familiar with other sites like qbp and if our listeners don't know what qbp is that's another type of company very you know kind of similar to your company um but what are some of the brands that you would like to maybe kind of i don't know name drop brand drop
10:16
Well, you know, I think that for us, I mean, we have 200 and like I said, 240 plus that we represent.
10:22
But, you know, one of the things that J&B did years and years and years ago is we actually were one of the first kind of distributors in the business to create our own house brands.
10:33
So, you know, we have our own we have our own product development for, you know, house brand products that we do long before, you know, some of our competitors, you know, got into that world of house brand products.
10:49
We were already doing that in certain brands of accessories that we were selling to our dealers.
10:56
So, you know, we have a brand of saddles, you know, called Cloud 9.
11:02
You know, Cloud 9 makes everything from, you know, sport saddles for a mountain bike or a road bike to nice big cushy beach cruiser type saddles.

23 MINS LATER

speaker_2UNKNOWN
34:41
Yeah.
2:15
But the first part was you just had to be introduced to infinite banking concepts.
2:22
Bottom line is, I met a guy who said, hey, and I'm just going to say it how it came out.
2:30
If I could show you and your wife how to recover the entire cost of all the cars you buy, would you be interested? I said, sure.
2:37
Next thing I know, I get Becoming Your Own Banker sent to me in the mail.
2:43
There was a bill with it, which kind of blew me away because the guy was like an old-time friend.
2:48
And it was kind of nervy, but neither here nor there.
2:53
After I read the book several times, I thought, oh my gosh, it didn't take me two seconds to make the payment for the book because I thought, holy cow, is this stuff even real? And I'm going to kind of skip through about two, two and a half years right there because I was introduced by a guy here in the Lawrence, Kansas area, which things kind of turned, made a different turn.

21 MINS LATER

23:55
I'm aware.

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