How can travel generate new revenues?

I think diversification has to happen.

I think we are, I, I mean, I think even Bruce fe- Tipp has sort of said we're at peak travel.

Not only us, Will, it's also Bruce, uh, one of the pioneers of travel.

So I think there's an, a lot of people who are sat around boardrooms going, "We wanna grow this company by another 10, 20, 30% over the next few years.

How are we gonna do it?" Um, sometimes it's destinations, sometimes it's new packages, and I think again, just using G as an event, uh, G as a good example have come up with all sorts of different products.

I heard the other day on the Travel Trends podcast with our dear friend Dan Christian about their got an away days, um, product which is now coming out, which will, uh, be targeting football fans.

So they're clearly trying to find gaps in the market.

Uh, the diversification has to happen both for destinations.

There's been so much turmoil.

We've talked about that on various different, uh, episodes this year.

Um, and I think it's gonna be a really interesting time to see how companies, uh, think creatively, think differently, hopefully offer new products, and maybe use technology as part of that, so.

And from my perspective, Will, um, I think we've already got some gold standard examples of this happening in 2027.

So I've, I've done a bit of research, and I've also highlighted some that have been in the press recently.

But one of the biggest is, I think if we look at Celebrity Cruises, they've launched a river program, so they're going quite large, uh, in their expansion in, uh, adding new ships into their r- and creating a whole new river cruise section for their business.

Obviously, Celebrity already have a huge audience who cruise with them, so their opportunity is about pivoting some of that ocean into river.

Uh, you've got On The Beach, who've also launched a cruise division, uh, this year, so they're expanding there.

Audley Travel have announced recently that they're looking to do a retail partnership with John Lewis.

Um, obviously famously, uh, n- uh, partnered with Kuoni before, so that's a, a new retail partnership.

Yesterday I think the news broke about, uh, Imagine Travel, Imagine Cruising partnering with Travelbag, um, so another retail move there, which is an interesting one, and I think a lot of businesses will be thinking about retail, high street, and, and that as a route to expand.

And then from an airline and on a tour op perspective, uh, Jet2 have announced quite a lot of new routes and it's, and are expanding its summer program.

And last but not least, let's not forget that TUI are testing their amazing new OTA model, Sun Deals, who I've been advertised to.

And have you bought from?

No, 'cause the advert is atrocious.

[laughs]

There you go.