VPG S.A.S.

They are the biggest businesses.

You generally just book holidays with them like you would in, in France, someone like Voyage Prive is one of the largest businesses in, in France that you would book holidays with.

So you, y- it's not as easy as you think to just go in and go, "I'm gonna be a disruptor in this market." Sometimes you need to start off really, really small and say, "I need to scale it," or you pick a market which you feel you're gonna have better market penetration in.

Well, that's, that's why I'm sort of saying the US is a prime example because you can do that.