Sep 28, 2026 · 19 min · 8 segments
Jen, who is behind empowering T-shirt collections like the pink and red “Latina Power” line, started out hand-drawing on coffee mugs while working at a Best Buy. She speaks with Alicia about what it…
Jen, you have built and run a brand that is very proudly Latina and very proudly queer.
If I had told teenage Jen that that was going to be the case, she was going to run a company that was very associated with celebrating those two identities, what would she have said to me?
I mean, I went through a phase where I didn't want, like I hated the first day of school, for example, because, you know, they always ask you, Tell us where you were born and what you did this summer.
And all of a sudden, so many things in my life made sense that I wasn't understanding as they were happening.
I was in the cheer team and being like, oh, I used to think I want to be like them.
Jen, you have built and run a brand that is very proudly Latina and very proudly queer.
If I had told teenage Jen that that was going to be the case, she was going to run a company that was very associated with celebrating those two identities, what would she have said to me?
I mean, I went through a phase where I didn't want, like I hated the first day of school, for example, because, you know, they always ask you, Tell us where you were born and what you did this summer.
And all of a sudden, so many things in my life made sense that I wasn't understanding as they were happening.
I was in the cheer team and being like, oh, I used to think I want to be like them.
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