This week we cover our first Belgian — and our first pie-thrower. Noël Godin made a career out of throwing cream pies at celebrities, including Jean Luc-Godard, Nicolas Sarkozy and Bill Gates. His mission was to puncture the humourless pretensions of the high and mighty and he inspired a collective of pie-throwers known as the International Patisserie Brigade.
Few were safe, especially those who reacted badly; he attacked the right-wing philosopher Bernard-Henri Lévy at least seven times.
In the episode we dig into the rich history of food activism and why the humble custard pie, in contrast to eggs, bananas or milkshakes, is such an effective weapon. Donald Trump was said to be mortally frightened of Godin and his flying pies.
