Milkshake

She might have been making like a milkshake with it.

Yeah, milkshake.

Milkshake is the right word.

A

milkshake is good.

If nobody knows what you're talking about people are free to imagine any dirty shit they want.

which interesting that Kelis is also on this chart this week because that is what she did with Milkshake and it paid off for her and it's paying off for Fergie and of course infuriated the pedantic among us in Britain by the fact that the song is called London Bridge and she is filmed cavorting next to Tower Bridge a completely different bridge They made a 20 years later music video for this track to promote the Lena Dunham Netflix show too much and they make fun of this in that it features Fergie actually dancing on the real London Bridge and making a joke of like it being really boring and that's why they didn't film there the first place.

Is this the bridge that everyone's making a big fuss about? It smells like piss! Yeah, now you see why we didn't shoot here originally.

And to be fair, London Bridge is sort of just concrete.

Already

not a good year for Kelis after she did those pretty phoned in vocals on the Busta Rhymes song I Love My Chick and now it's only getting worse.

Kelis, despite a fairly successful album with Tasty, gave her a hit in the US with Milkshake and numerous top five hits in the UK, She said with this album, her fourth album, Khalees Was Here, Jive Records gave her no support in terms of recording or promotion.

And she described it as the only time I felt I was being pulled in different directions.

And for this episode, we read Verity by Colleen Hoover.

Joining us to discuss this verity-fied TikTok sensation is Jake, someone who is hoping to get the five-finger discount at Shake and Shake.

Hi, Jake.

Hey, guys.

It's kind of... we'll get into it.

But you know, if you're not in a space to hear about multiple fictional children dying, check on something else.

And then finally, most importantly, I wanted to address why we talked about Steak and Shake so much in the intro.

Well, I mean, first of all, because that literally does happen in the book.

Better than yours.

Milkshake, but I hate to chase.

My milkshake brings all the boys to the yard.

And they're like, it's better than yours.

Better than yours.

Better than yours.

Milkshake, but I hate to chase.

The thing that makes me.

Once you understand the jobs to be done, you've categorized the problem appropriately, all sorts of new competitive threats come to light and new opportunities come to light too.

For that commuter in the morning, now we understand that Milkshake is competing with the coffee placed down the street and with the bagel or with the granola bar they might take from their home rather than competing purely with other milkshakes.

This is very helpful.

So other than customers being placed into categories, what else can be placed into categories? Maybe you could give us some other examples.

Second, sorry.

But September the 1st, we have Pistache, Puppy, Storm, and Shake.

I'm so keen for this, bro.

No, I'm joking.

Mark Mitchell is coming back to Columbia, Doug, and now we love the stupidity of college sports in 2020.

Shake, shake.

Hell yes.

Was

I let her

Milkshake bring all the boys to the yard.

And they're like, it's better than yours.

Damn right, it's better than yours.

The boys are waiting

My milkshake, my milkshake.

Milkshake, my milkshake.

Milkshake, milkshake.