IN IT with Jordan Harper and Ashley Buckler
Jun 16, 2026 · 37 min · 10 segments
Most people wait until they have a plan. Michelle Grant didn’t. Michelle is the founder of Lively, the lingerie brand she launched in 2016 and sold in 2019, and Gorgie, the energy and wellness drink…
Living in beta is like, whatever gives your gut and like curiosity, those tickles that you can't sleep, go do it.
Like after college, I was supposed to live in Pittsburgh and work for Kaufman's or whatever corporation offered me a job in that area.
And your first job was Victoria's Secret? It was Federated and their training program at 11 Penn Plaza.
Working for Victoria's Secret, got a 401k, six figure job, like growing, growing, growing.
Now, anyone outside looking in was like, Michelle, why would you do this? You have a one-year-old, you know, you have all of these things happening.
Living in beta is like, whatever gives your gut and like curiosity, those tickles that you can't sleep, go do it.
Like after college, I was supposed to live in Pittsburgh and work for Kaufman's or whatever corporation offered me a job in that area.
And your first job was Victoria's Secret? It was Federated and their training program at 11 Penn Plaza.
Working for Victoria's Secret, got a 401k, six figure job, like growing, growing, growing.
Now, anyone outside looking in was like, Michelle, why would you do this? You have a one-year-old, you know, you have all of these things happening.
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